Logo + Corporate Identity | Doodles galore

Logo_Reliance-Staffing-&-Recruiting_ww.reliancestaffing.com_dian-hasan-branding_VA-US-2UntitledLogo_Bern-Capital-Impressions_dian-hasan-branding_CH-2Logo_Consell-Comarcal-del-d'estany_dian-hasan-branding_Catalunya-ES-2UntitledLogo_Logo-Blink_dian-hasan-branding_US-1PhotobucketPhotobucketPhotobucketLogo_AppCentral_cosimple.com_good-technology-acquires-appcentral-to-boost-app-security-and-mobile-security_dian-hasan-branding_CA-3PhotobucketLogo_Vitalia-Desarrollo-Inmobiliario_www.inmobiliariavitalia.cl_dian-hasan-branding_CL 2Logo_Emerald-Insights_www.emeraldinsight.com_index.htm_dian-hasan-branding_EU-4Uploaded from the Photobucket iPad AppUploaded from the Photobucket iPad App

Illustration_Post-In-Note_Doppelgangers_font-Nothing-You-Can-Do_BOLD_2Reliance Staffing & Recruiting, with four offices across Virginia, USA; Evisu, Japanese Fashion Brand of Casual Attire and Shoes; Bern Capital Impressions, old logo of Investment and Tourism Promotion Board of Bern (Wirtschaftsraum Bern), the Capital of Switzerland (this old logo featured the river Aar that flows through the city; ArcelorMittal, London-based Integrated Steel & Mining Company;  Logo Blink, a Blog on Branding and Logo Design; Ontario Centres of Excellence, Canada; Gxcentrik Design, Creative Agency from Gabrielle Laporte, Toronto, Canada; Open Source Media Framework; USAEnterprise Ireland, the Irish economic development agency focused on promoting Irish-owned businesses; Emerald Group Publishing Ltd., the world’s leading scholarly publisher of journals and books in business and management, Bingley, UK; Inmobiliaria Vitalia, Real Estate Co., Chile; NYC-based Tower Watson, Global HR Consulting Co.; Tomnay Noble, a Singapore-based Executive Search Co.; Smartphone Application Hub, Canada; Consell Comarcal del Pla de l’Estany (Estany City Council), Estany, Catalonian Province, Spain. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

Logo_Reliance-Staffing-&-Recruiting_ww.reliancestaffing.com_dian-hasan-branding_VA-US-1Untitledevisu-front-signature-jeansLogo_Bern-Capital-Impressions_dian-hasan-branding_CH-1UntitledLogo_Logoblink_www.logoblink.com_dian-hasan-branding_US-3PhotobucketPhotobucketLogo_AppCentral_cosimple.com_good-technology-acquires-appcentral-to-boost-app-security-and-mobile-security_dian-hasan-branding_CA-2PhotobucketPhotobucketLogo_Vitalia-Desarrollo-Inmobiliario_www.inmobiliariavitalia.cl_dian-hasan-branding_CL 1Logo_Emerald-Insights_www.emeraldinsight.com_index.htm_dian-hasan-branding_EU-3Uploaded from the Photobucket iPad AppUploaded from the Photobucket iPad AppUploaded from the Photobucket iPad AppUploaded from the Photobucket iPad AppLogo_Consell-Comarcal-del-d'estany_dian-hasan-branding_Catalunya-ES-1

I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.

To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?

Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.

There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”

Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate

Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees.

Facebook, Twitter, Linked-IN, Groupon, Instagram, Pinterest, Path and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.

And for all of you digital natives (those born after 1980s when internet and digital revolution was in full swing) out there, I’m sure life without it is simply unfathomable.

It turns out that being a true original is increasingly difficult, if not virtually impossible.

Inspiration: The Branding Source

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Canada, Catalonia, Chile, Ireland, Japan, Singapore, Spain, Switzerland, UK, USA and tagged , , , , , , . Bookmark the permalink.

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