Hotel Branding | ALTternative brand-building route to target Gen Y [4]

Logo_ALT-Hotel-Toronto_www.brandsarchive.com_works-company=0&filterformname=filter&tags=hotel&category=0&btnfilter=_CA-1Logo_Groupe-Germain-Hospitalité_dian-hasan-branding_Montreal-Quebec-CA-1Still on Canadian boutique hotel company, ALT Hotels that promotes itself through their cheeky “We Do Less” campaign. ALT Hotels which may be low on amenities and facilities, but no doubt high on personality and attitude, demonstrates how it stays relevant to Gen Y, offering the right product for the money.


Montreal-based Groupe Germain Hospitalite with ALT Hotels, a line of boutique hotels targeting Gen Y, with their “We Do Less” campaign. Designed by TAXI Creative Agency, Montréal

ALT Hotels is part of Montréal-based Groupe Germain Hospitalité, Canada’s leading boutique hotel player. Much like San Francisco-based Kimpton Hotels, Groupe Germain Hospitalité focuses on individually designed smaller boutique hotels that offer character and personalized service in well designed environments.

To see my other blog post on ALT Hotels, please click here. ALT Hotels target Gen-Y, and stays relevant by understanding the right brand communication.

ALT Hotels are a unique alternative to conventional hotels. They are an innovative no-frills-chic concept combining modern design and eco-friendly features at the same affordable rate, every day, all year round. ALT does not follow the established norms and is off the hotel industry’s beaten track. At ALT, we like to say that the essentials enrich the experience. Watch and discover a world of ALT!



About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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