As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia and centre of the Rhine-Ruhr metropolitan region with a total population of 11 million people. The city itself is home to about 500,000 people.
Here’s a look at some of the marketing collateral material that was created for the campaign. The brand identity and brand communication strategy was designed and executed by BBDO Germany.