Destination Branding | Düsseldorf, Germany [2]

Logo_City-of-Düsseldorf_REBRANDING_dian-hasan-branding_DE-2As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia and centre of the Rhine-Ruhr metropolitan region with a total population of 11 million people. The city itself is home to about 500,000 people.

Here’s a look at some of the marketing collateral material that was created for the campaign. The brand identity and brand communication strategy was designed and executed by BBDO Germany.

Inspiration: Logopogo; Logo Web Play; Art Nectar

 

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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