Bass Ale, UK; Triangle Ink; ICare Indianapolis; AMF Bowling; Justin Vineyards & Winery, Paso Robles, CA, USA; Edinburgh Napier University, Edinburgh, Scotland, UK; The Cut Creative, a creative design consulting company, Perth, Australia; Capital Assist, UK; Teorema Management Company, Russia; National Endowment for the Arts, USA; Djarum Black “Kretek” Clove Cigarettes, Indonesia; Eucrin Skincare, EU; HeadHunt, an online portal for Singapore Exeutive Search Postings, from London-based Hays Executive Search Co., Singapore; Suunto Oy, manufacturer of sports watches, dive computers and precision instruments, Vantaa, Finland; Team Daiwa Pro Fishing Championship, USA; IPAK (Kosovo Investment Board), Invest in Kosovo Initiative, Kosovo; Conference Aston, Birmingham Hotel & Events Venue, UK; Bain & Co Consulting, Boston, MA, USA; Vygon Medical Devices, France; KLAFS Saunas, Germany.
When a simple red triangle – regardless how of its position – suffices to represent a company’s brand identity. Sometimes the simplest of ideas create the greatest impact.
The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.
I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.
To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?
Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.
There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”
Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate
Facebook, Twitter, Linked-IN, Groupon, Instagram, Pinterest, Path and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.
And for all of you digital natives (those born after 1980s when internet and digital revolution was in full swing) out there, I’m sure life without it is simply unfathomable.
It turns out that being a true original is increasingly difficult, if not virtually impossible.