Daily Archives: December 4, 2013

Lighter side of branding | What’s precious to you?

This TVC from Nationwide Insurance caught my attention. It asks the question, “What’s precious to you?” Because if you view your earthly possessions, such as the four wheel vehicle that zips us form point A to B. Well, we all … Continue reading

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Lighter side of branding | The compelling role of color

I was less concerned about the advertised product (Nippon Paint) and more interested at the message on the role of color. It’s true, color can indeed change your feeling. Because different colors carry different meanings. In branding, color makes a … Continue reading

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