Lighter side of branding | The compelling role of color

Logo_Nippon-Paint_dian-hasan-branding_JP-1I was less concerned about the advertised product (Nippon Paint) and more interested at the message on the role of color. It’s true, color can indeed change your feeling. Because different colors carry different meanings.

In branding, color makes a world of difference. I’ve covered this subject plenty of times, some of the titles include: The role of color in brand-building… beyond mere eye candy [3]“; “The Role of Color: contradiction or complementary is a matter of culture“; “Culture & Brand-Building: The Role of Color.

On a final note, however, is it me or I see a certain female anatomy in this print ad? You be the judge. Turns out the lemon got it right… except for the reddish tip.


Credits & Description:
Art Director: Zhai Jianxin
Account Supervisor:
Advertiser Supervisor: Chen Lilin
Creative Director: Linghu Wancheng
Advertising Agency:
Creative Team:
The Print Ad titled LEMON was done by China National United Advertising Corporation advertising agency for brand: Nippon Paint in China. It was released in the Jun 2001

Inspiration: Advertolog; Coloribus

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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