Daily Archives: January 5, 2016

Black + White Test | Five-petal flowers [1]

The best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!! The powerful tool to test … Continue reading

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Logo + Corporate Identity | Blue geometry doppelgängers

In our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos. LPL Financial, Financial Consulting and Brokerage Co., USA; NYC-based KRC Research, a global public opinion research consultancy.  

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Black + White Test | Pointy flowers [1]

The best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!! The powerful tool to test … Continue reading

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