Lighter side of branding | Because you never outlive your automotive dream

You know why there’s such a special bond us humans have w/ cars right? Well because next to home ownership, the car is our biggest asset acquisition throughout our adult life. And although very few of us care to admit it, car-buying has very little to do w/ buying the “functional value” of a car, and everything to do w/ emotions and symbolism of what the car represents. It’s all subconscious folks!! Men especially develop a special bond w/ cars and racing from an early age. This TVC for the all new 2016 Honda Accord captures this bond perfectly. Coz you’ll never outlive your dream of owning that special car and all the feelings it brings back.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Japan, USA and tagged , , , . Bookmark the permalink.

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