Category Archives: Belgium

Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [1]

The term “Sleeping Around” may conjure up rather negative images to denote someone who’s hops beds, and not necessarily of the business-travel or leisure-travel kind! But this is exactly the description that this unique pop-up hotel concept from Antwerp, Belgium … Continue reading

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Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [2]

I found the Sleeping Around Pop-Up mobile hotel (please see my previous post) so fascinating and decided to dig a bit further, and found a relevant article in Design Boom on the background of its inception. I’ve seen a few … Continue reading

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Logo + Corporate Identity | Geometric exploration [2]

    Duran Machinery Manufacturer of high quality Folder Gluers, USA; Mercury Credit Card Payment Solutions; IFFO, Diversified UAE-based Business Group of FMCG (Fast Moving Consumer Goods) and other business ventures; Brookfield Homes, US-based Homebuilders; Home Builders Association of Metropolitan Harrisburg, Harrisburg, PA, … Continue reading

Posted in Argentina, Australia, Belgium, Canada, Czech Republic, Ecuador, France, Germany, Hungary, Ireland, Italy, Mexico, Nigeria, Poland, Romania, Russia, Singapore, Slovakia, South Korea, Spain, The Netherlands, UAE, UK, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Streaks galore

  CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that  designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading

Posted in Australia, Bangladesh, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Lebanon, Macau, Morocco, Mozambique, New Zealand, Russia, Singapore, South Korea, Spain, Switzerland, The Netherlands, UK, USA | Tagged , , , , , , | Leave a comment

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | 4 Comments

Logo & Corporate Identity | Railway and Roadway doppelgängers

České Dráhy (Czech Railways – ČD);  Valtion Rautatiet, Finnish State-Owned Railway Co.; Norbert Dentressangle Logistics and Transportation, Belgium.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely … Continue reading

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Lighter side of branding | Because beauty is in the eye of the beholder [4]

I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.

Posted in Ads, TVCs & Commercials, Belgium, France, Uncategorized | Tagged , , , | Leave a comment