Category Archives: Denmark

Logo + Corporate Identity | Streaks galore

  CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that  designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading

Posted in Australia, Bangladesh, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Lebanon, Macau, Morocco, Mozambique, New Zealand, Russia, Singapore, South Korea, Spain, Switzerland, The Netherlands, UK, USA | Tagged , , , , , , | Leave a comment

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | 4 Comments

Logo & Corporate Identity | Green label doppelgängers

Who’s inspiring whom?  The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading

Posted in Denmark, UK, USA | Tagged , , | 5 Comments

Brand Building | More on the compelling role of color [13]

More on the whimsical subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color GREEN.

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Lighter side of branding | LEGO Bus Stop Ads

LEGO remains among the world’s most popular toy, universally appealing, for both genders, and all ages. Their fanbase is global, and their brand loyalty, legendary. Yes, I’m talking about adults, as LEGO has proven to be a perennial favorite for … Continue reading

Posted in Ads, TVCs & Commercials, Denmark | Tagged , , , | Leave a comment

Infographics | Alcohol consumption and consumer behavior around the world [1]

Click to Enlarge Via: Methods of Healing View Other Infographics Inspiration: Killer Infographics

Posted in Australia, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Russia, UK | Tagged , , , | 1 Comment

How much does $1 buy around the world?

Ever wondered how far your money stretches? The value of money varies across the world. That’s why I was pleasantly surprised to stumble upon a story from Lonely Planet that looked at answering the simple question: “How much is US$1.00 … Continue reading

Posted in Australia, Austria, Canada, Costa Rica, Croatia, Denmark, Dubai, Egypt, France, Hungary, India, Indonesia, Italy, Portugal, South Korea, Spain, Thailand, The Philippines, UAE, UK, USA, Vietnam | 1 Comment

Brand Building | Color meanings across cultures [White]

Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze … Continue reading

Posted in Brand-Building & Culture, China, Denmark, EU, Europe, Innovation & Brand Strategy, Japan, Malaysia, Norway, Singapore, Sweden, UK, USA | Tagged , , , | Leave a comment

Logo & Corporate Identity | The animal kingdom of logos [2]

You don’t need to search far and wide to realize that the modern homo sapiensis is inspired by the same thing when it comes to creating logos and corporate identities. The internet has brought the world to our fingertips like … Continue reading

Posted in Canada, Costa Rica, Croatia, Denmark, Germany, USA | Tagged , , | 1 Comment

Brand Building | Owning the color blue

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading

Posted in Denmark, Finland, France, Germany, Japan, Kuwait, New Zealand, Singapore, South Korea, Spain, Sweden, Switzerland, The Netherlands, UK, USA | Tagged , , , , | 2 Comments