Category Archives: Globalization

World’s Top Brands 2011 | Fastest Growing Brands

The same Millward Brown report on the World’s Top Brands for 2011 also included brands with the highest brand value growth. These are brands on the rise, and for the first time include the Social Media juggernaut, Facebook. With a … Continue reading

Posted in Brazil, China, France, Globalization, Hong Kong, UK, USA | Tagged , , | 1 Comment

World’s Top Brands 2011 | Apple snatches 1st spot

Apple dethroned Google as the world’s most valuable brand. Google has been the world’s top brand for 4 years running. It’s interesting to note that the US-dominated list includes one brand from China, China Mobile, which is not a brand most … Continue reading

Posted in China, Globalization, USA | Tagged , , | 1 Comment

For a better world ~ America needs to fine tune its multicultural understanding

While doing research on McDonald’s and how they work so amiably across a multitude of cultures around the world, and manage to build such a compelling brand that emits a consistent message, I stumbled upon an old article from UCLA … Continue reading

Posted in Globalization, USA | Tagged , , | Leave a comment

Lighter side of branding | McD’s book burger

Inspiration: My Modern Met

Posted in Ads, TVCs & Commercials, Globalization, Hungary | Tagged , , | Leave a comment

Connecting the dots to explain India's business success

We all know that together with China, India is on a meteoric ascent. And there is a plethora of books that attempt to explain the reason why the world’s two biggest countries are giants on the move, and it’s merely … Continue reading

Posted in BoP (Bottom of the Pyramid), Brand-Building & Culture, Globalization, India | Tagged , , , | 1 Comment

Stats + Facts | The plight of the world's ocean and her contents

They say that a picture tells a thousand words, and can travel across borders. When a picture is that compelling, often no translation is required. Such is true in photojournalism. The reverse can also be said, about attaching statistics and … Continue reading

Posted in Earth Matters, Eco-Responsible, Global Warming, Globalization, Japan | Tagged | Leave a comment