Category Archives: Innovation & Brand Strategy

Social Entrepreneurship | Because innovative thinking knows no borders and can be nurtured anywhere.

I was instantly drawn to the organization’s website when I read the following two paragraphs: “to create an ecosystem of entrepreneurship and social innovation for scientists, technologists and engineers in the Middle East and beyond.” “We envision a world in … Continue reading

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Lighter side of branding | Reaching out to underachievers and spreading the gospel of critical thinking

I was drawn to the great logo design before even knowing what the organization did. Turns out it’s a fascinating organization, based in Kansas City, Missouri, that lofty idealism to help urban kids and underperforming young adults. Their mission is … Continue reading

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Brand building | The fundamental essence of it…

At its very core, Brand Building is all the effort you take to make your product and service stand out in a crowded marketplace. How to make it become the chosen one, the product or service the customer chooses, the … Continue reading

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Infographics | How to seek and engage Brand Advocates

An interesting piece and accompanying infographic on Brand Advocates and how Brand Owners and Brand Builders should approach them for their invaluable role in today’s social media-driven consumer landscape. Written by Pat McCarthy of WOM (Word of Mouth), as published … Continue reading

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It’s prudent to take a pause and think about YOUR business for a change…

Running any business, especially start up companies, is often more about, well… “running it”! In full throttle, in a mad marathon to chase new business and work with clients, vendors, your team, and everyone else involved in your business. Dealing … Continue reading

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Brand Builders and their Craft | On designing Brands that satisfy all stakeholders

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading

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Brand Builders and their Craft | On attaining Brand Love

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading

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