Category Archives: Japan

Lighter side of branding | Because you never outlive your automotive dream

You know why there’s such a special bond us humans have w/ cars right? Well because next to home ownership, the car is our biggest asset acquisition throughout our adult life. And although very few of us care to admit … Continue reading

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Lighter side of branding | The compelling role of color

I was less concerned about the advertised product (Nippon Paint) and more interested at the message on the role of color. It’s true, color can indeed change your feeling. Because different colors carry different meanings. In branding, color makes a … Continue reading

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Logo + Corporate Identity | Geometric exploration [5]

MW Medical Clinic, Singapore; Evonik Chemicals, Germany; Aristo Development, Cyprus; Matmon Graphic Design, Little Rock, AR, USA;  MW Medical,  Clinic and EMR (Emergency Medical Response) Services, Singapore; Aristo Solutions, Thailand, Arista Data Systems, Stamford, CT, USA; Aristo Developers, Cyprus; Aristo … Continue reading

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Logo + Corporate Identity | Red triangles galore

Bass Ale, UK; Triangle Ink; ICare Indianapolis; AMF Bowling; Justin Vineyards & Winery, Paso Robles, CA, USA; Edinburgh Napier University, Edinburgh, Scotland, UK; The Cut Creative, a creative design consulting company, Perth, Australia; Capital Assist, UK; Teorema Management Company, Russia; National Endowment for the Arts, USA; Djarum … Continue reading

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Logo + Corporate Identity | Blob and free-form doppelgängers

Ubigeo Inmobiliaria Realtor Services, Colombia; London-based Metia Digital Agency, with offices in NYC, Seattle, Austin, and Singapore; National Kidney Foundation, USA. Bezeq International, Israel’s leading internet and international telecommunications services provider company, Pelephone, Israeli Telco (a Bezeq subsidiary); Rede BLH (Rede Brasileira … Continue reading

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Logo + Corporate Identity | Doodles galore

Reliance Staffing & Recruiting, with four offices across Virginia, USA; Evisu, Japanese Fashion Brand of Casual Attire and Shoes; Bern Capital Impressions, old logo of Investment and Tourism Promotion Board of Bern (Wirtschaftsraum Bern), the Capital of Switzerland (this old logo featured … Continue reading

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Automobile Branding | Reinventing the world’s best selling sedan

Quick, can you name the world’s best-selling sedan of all time? If you answered Toyota Corolla, you’ve hit the bull’s eye! 40 million and counting have been sold since Corolla’s introduction in 1966. In 1997, the Corolla became the best … Continue reading

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