Category Archives: Philippines

Hotel Branding | When you’re already known for your carefree furniture… go the distance… plant a flag [1]

Dedon is a furniture brand from Germany, popular for their all-weather artificial wicker furniture. Their popularity is huge in resort areas – especially in beach destinations across in South East Asia. And if the old adage “imitation is the greatest … Continue reading

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Lighter side of branding | Cheeky ad copy to lure travelers to get off their…

I found this while researching budget airlines for a Brand Strategy project for a client. I chuckled when I read this ad copy for Cebu Pacific, an LCC (Low Cost Carrier) from The Philippines. Notice the  cheeky ad that reads: … Continue reading

Posted in Ads, TVCs & Commercials, Philippines | Tagged , , , | Leave a comment

Brand-Building | The Asian perspective. Is it really that different?

A fascinating insight into Asian Brands and their branding challenge. The argument that often surfaces is why is it that the world’s region with the highest economic growth produces so few global brands. Make that internationally-recognizable, as some Asian brands … Continue reading

Posted in Asia, Brand-Building & Culture, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam | Tagged , , | Leave a comment

Logo & Corporate Identity | Drawn curtain doppelgängers

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence?  Hey, in the era of … Continue reading

Posted in Canada, Philippines, USA | Tagged , , | Leave a comment