Category Archives: Portugal

Brand Building | Color meanings across cultures [Orange]

Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze … Continue reading

Posted in Australia, Brand-Building & Culture, China, Hong Kong, India, Innovation & Brand Strategy, LIberia, Portugal, Spain, Taiwan, The Netherlands, Zimbabwe | Tagged , , , | Leave a comment

Brand Building | Owning the color pink

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading

Posted in Belgium, Germany, Japan, Portugal, UK, USA | Tagged , , , , | 1 Comment

Logo & Corporate Identity | Separated at birth?

  If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of … Continue reading

Posted in Chile, France, Indonesia, Italy, Japan, Portugal, Slovakia, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Smiley faces galore

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading

Posted in Argentina, Australia, Belgium, Canada, Czech Republic, France, Germany, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Mexico, Portugal, Russia, Singapore, South Korea, Spain, Thailand, The Netherlands, Turkey, UK, USA | Tagged , , | 3 Comments

Logo & Corporate Identity | Origami doppelgängers

If you think logos and corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Or copycats? Hey, in … Continue reading

Posted in Brazil, Germany, Hong Kong, Portugal, Switzerland, UK, Ukraine | Tagged , , | Leave a comment

Logo & Corporate Identity | Ribbons unite! Separated at birth?

  If you think logos and corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Or copycats? Hey, … Continue reading

Posted in Australia, Belgium, Germany, India, Indonesia, Pakistan, Portugal, Spain, Taiwan, UK, USA | Tagged , , | 1 Comment