Category Archives: South Korea

Identity Evolution | Center Bank + Nara Bank = BBCN Bank

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

Posted in South Korea, USA | Tagged , , , | Leave a comment

Lighter side of branding | The hip hamsters are back….

KIA Soul owes much of its success to their catchy TVC featuring a group of cuddly hamsters that are “oh-so-cool” and just happen to be cruising in the neighborhood enjoying the beat out loud in the boxy and funky KIA … Continue reading

Posted in Ads, TVCs & Commercials, South Korea, USA | Tagged , , | Leave a comment

Lighter side of branding | Taking flash mob to new heights

At first it seems like an innocent home-made video of a dancing little girl, complete with her Mom’s sighs and oohs and aahs in the background. But watch on and it unfolds into a a few adults joining her move … Continue reading

Posted in Brand-Building & Culture, ICT (Information and Communication Technologies), South Korea, UK, USA | Tagged , , , , | Leave a comment

Retail Branding | Virtual grocery store for overworked Seoul urbanites

What better way to tap into the Korean consumer psyche than via their smart phones. An interesting concept of Online meeting Offline, and how Tesco – through their Korean subsidiary Home Plus – came up with an idea to help … Continue reading

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Logo & Corporate Identity | Round red doppelgängers [1]

Sosro Tea, Indonesia; The Social Liberals (Die Sozialliberalen, or SoL) Political Party, Austria; Roundtable Advertising, Jakarta, Indonesia; Roundtable Advertising, Toronto, Canada (no relation to the Jakarta Ad Agency by the same name); AMC Theatres, USA; JGS (Joy of Giving Something), … Continue reading

Posted in Australia, Austria, Canada, Germany, Indonesia, Italy, South Korea, Spain, USA | Tagged , , , , , | Leave a comment

Brand building | Round logos communicate stability and endurance

In logo design, a circle is used to convey stability and stasis. It’s the reassuring shape that says, “we’re here, we’re settled, we’re steady, you can trust us.” Furthermore, research is pointing to Asian consumers preferring round logos to square … Continue reading

Posted in Germany, South Korea, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Geometric exploration [1]

      Elvia Travel Insurance, Switzerland (Elvia is now part of German Insurance giant, Allianz); Rijnstate Ziekenhuis (Rijnstate Hospital), The Netherlands; Ascur Management Consulting Co., Lugano, Switzerland; Banque Patrimoine & Immobilier, France; DeVry University, US; ABN-AMRO Bank, The Netherlands; Commonwealth … Continue reading

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