Category Archives: Switzerland

Logo & Corporate Identity | Tree doppelgängers

CIGNA Insurance, global health services company, USA; Bank Sarasin & CIE, Swiss Private Bank.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: … Continue reading

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Logo & Corporate Identity | Swirling flames doppelgängers [2]

Qatar-based Al-Jazeera Media Group, UAE; Pantene, International Haircare Brand; Marque Wing Brand Consulting, UK; American Theater Wing, creators of the “Tony Award” to celebrate Broadway performance excellence; CARC (Civil Aviation Regulatory Commission), Jordan; SkyWork Airlines, Switzerland; D’Mujeres, Ecuador.  There’s an … Continue reading

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Logo & Corporate Identity | Peak doppelgängers

Swiss chocolate brand, Toblerone (now owned by Kraftfoods); Invesco Global Funds. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading

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Quotes + Thoughts | On recognizing and appreciating cultural difference

I learned that you have to be open minded, that you have to be prepared to share, to listen, to learn, to understand and finally to respect. That’s the rule of planet earth; and whoever cannot understand and follow this … Continue reading

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Quotes + Thoughts | On getting under your customers’ skin

You must always keep the customer hungry and frustrated. ~ Jean-Claude Biver, CEO of Hublot luxury timepieces, Switzerland Inspiration: Evan Carmichael

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Lighter side of branding | Because we all love to pop bubble wrap

Out-of-Home (OOH) advertising for the Swiss Mountain Resort “Braunwald”. Pop the bubble to get a whiff of clean air and experience the purity of Braunwald — since it is a car-free environment. Inspiration: Federico Evangelista

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Lighter side of branding | Saying more with less [3]

Continued from my previous post on Minimizing Packaging Design to Mazimize Brand Message through cleaner, less cluttered design. An experiment conducted by London-based Antrepo Design. Here are a few more international food and beverage brands: Inspiration: Antrepo Design

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