Category Archives: Thailand

Logo + Corporate Identity | Geometric exploration [4]

  Shenk Inmobiliaria Real Estate Co., Argentina; Bangkok, Thailand-based PACE Property Development Co.; Stichting Uitwisseling, traineeship and practical training placements in the agricultural sector, Alkmaar, The Netherlands; Integral Inmobiliaria Real Estate Co., Santo Domingo, Dominican Republic; Alliant Power Diesel Parts Distributor … Continue reading

Posted in Argentina, Australia, Canada, China, Germany, Hong Kong, India, Indonesia, Japan, Mexico, Serbia, Singapore, Spain, Thailand, The Netherlands, UK, USA | Tagged , , , , , , , | Leave a comment

Airline Branding | Giving the steel bird a face…

When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading

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Lighter side of branding | When jedi steals siren’s spotlight

What do you get when you cross a mobile food truck with an espresso stand, place it in a faraway exotic locale and brand in a way that would garner attention? It would probably result in a mobile espresso shack … Continue reading

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Thailand | Tagged , , , | Leave a comment

Logo & Corporate Identity | United arrow doppelgängers

Who’s inspiring whom?The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in … Continue reading

Posted in Australia, Cyprus, New Zealand, Qatar, Thailand, UK, USA | Tagged , , | 1 Comment

Logo + Corporate Identity | Square & rectangle galore

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading

Posted in Belgium, Chile, Colombia, Cyprus, Czech Republic, Djibouti, Dubai, France, Germany, Greece, India, Italy, Mexico, Peru, Poland, Russia, South Africa, Spain, Switzerland, Thailand, The Netherlands, The Philippines, UAE, UK, USA | Tagged , , | Leave a comment

Brand-Building | The Asian perspective. Is it really that different?

A fascinating insight into Asian Brands and their branding challenge. The argument that often surfaces is why is it that the world’s region with the highest economic growth produces so few global brands. Make that internationally-recognizable, as some Asian brands … Continue reading

Posted in Asia, Brand-Building & Culture, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam | Tagged , , | Leave a comment

Brand Building | More on the compelling role of color [10]

More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color PURPLE.

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Brand Building | The under-the-radar RTD (Ready To Drink) Alcoholic Beverages

I thought it’d be fun to look into Ready-to-Drink (RTD) Alcoholic Beverages, and how they fare. To me, they always seem to be under the radar, not very visible, as I’m also not that familiar with the real target market … Continue reading

Posted in Brand-Building & Culture, Canada, Innovation & Brand Strategy, Ireland, South Africa, Sweden, Thailand, USA | Tagged , , , | Leave a comment

Brand Etymology | Red Bull

We all love good stories, as they never cease to fascinate us and fuel our imagination. The trials and tribulations, the struggles and the drama, the colorful cast of characters, the highs and lows, and the happy ending… all make … Continue reading

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How much does $1 buy around the world?

Ever wondered how far your money stretches? The value of money varies across the world. That’s why I was pleasantly surprised to stumble upon a story from Lonely Planet that looked at answering the simple question: “How much is US$1.00 … Continue reading

Posted in Australia, Austria, Canada, Costa Rica, Croatia, Denmark, Dubai, Egypt, France, Hungary, India, Indonesia, Italy, Portugal, South Korea, Spain, Thailand, The Philippines, UAE, UK, USA, Vietnam | 1 Comment