Category Archives: USA

Logo + Corporate Identity | Blue geometry doppelgängers

In our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos. LPL Financial, Financial Consulting and Brokerage Co., USA; NYC-based KRC Research, a global public opinion research consultancy.   Advertisements

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Black + White Test | Pointy flowers [1]

The best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!! The powerful tool to test … Continue reading

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Logo + Corporate Identity | Triskelion doppelgängers [1]

In our ever-connected world of today, being a true original is increasingly challenging. I’m talking about brand identity. Coming across lookalikes is becoming more common. Like these logos. U.S. Department of Transportation (USDOT); International Institute of Space Commerce (IISC), USA.

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Quotes + Thoughts | Drucker on the key to making it in the knowledge economy

“Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.” ~ Peter Drucker, Thought Leader, Marketing Guru [1908 – 2005] For other Drucker quotes, please click here.

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Brand-building & Social Media | How Social Media impacts your brand [1]

We all know how Social Media is impacting our lives. It helps us stay connected, or overly connected… in more ways than one. The precise definition depends on anyone’s vantage point. It’s an extension of ourselves in the digital space, … Continue reading

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Lighter side of branding | What’s precious to you?

This TVC from Nationwide Insurance caught my attention. It asks the question, “What’s precious to you?” Because if you view your earthly possessions, such as the four wheel vehicle that zips us form point A to B. Well, we all … Continue reading

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Lighter side of branding | The compelling role of color

I was less concerned about the advertised product (Nippon Paint) and more interested at the message on the role of color. It’s true, color can indeed change your feeling. Because different colors carry different meanings. In branding, color makes a … Continue reading

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