Logo + Corporate Identity | Blue geometry doppelgängers

Logo_LPL-Financial_www.lplfinancial.lpl.com_dian-hasan-branding_US-3Logo_KRC-Research_www.krcresearch.com_dian-hasan-branding_US-2Illustration_Blank-White-SpotLogo_LPL-Financial_www.lplfinancial.lpl.com_dian-hasan-branding_US-2Logo_KRC-Research_www.krcresearch.com_dian-hasan-branding_US-1

PhotobucketIn our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos.

LPL Financial, Financial Consulting and Brokerage Co., USA; NYC-based KRC Research, a global public opinion research consultancy.  

Continue reading

Advertisements
Posted in USA | Tagged , , , , , , | Leave a comment

Black + White Test | Pointy flowers [1]

Logo_Bind-Banco-Industrial_www.bind.com.ar_dian-hasan-branding_AR-6-BWLogo_Bind-Banco-Industrial_www.bind.com.ar_dian-hasan-branding_AR-5-BWLogo_ATI-Allegheny-Technologies-Inc_www.atimetals.com_Pages_default.aspx_dian-hasan-branding_US-2-BWLogo_Bind-Banco-Industrial_www.bind.com.ar_dian-hasan-branding_AR-1-BWLogo_Bind-Banco-Industrial_www.bind.com.ar_dian-hasan-branding_AR-3-BWLogo_ATI-Allegheny-Technologies-Inc_www.atimetals.com_Pages_default.aspx_dian-hasan-branding_US-1-BW

PhotobucketThe best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!!

The powerful tool to test logo designs, and see how yours stack up against whatever’s out there. A good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.

As demonstrated with the logos on this page, seeeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an intrinsic part of brand identity. PS: You can see the original colored logos below.  

Bind Banco Industrial, Buenos Aires, Argentina; Pittsburgh, PA-based ATI (Allegheny Technologies Inc.) Metal Co.

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in Argentina, USA | Tagged , , , , , , , , , | Leave a comment

Logo + Corporate Identity | Flower doppelgängers [2]

Logo_Scotton-Assicurazioni-e-Consulenze_www.scottonassicurazioni.it_allegati_Eventi_00%20ES%20Carta%20Servizi_dian-hasan-branding_Padua-IT-6Logo_Plaid-Cymru_Party-of-Wales-Political-Party_www.partyof.wales_-force=1_dian-hasan-branding_UK-6Illustration_Blank-White-SpotLogo_Scotton-Assicurazioni-e-Consulenze_www.scottonassicurazioni.it_allegati_Eventi_00%20ES%20Carta%20Servizi_dian-hasan-branding_Padua-IT-1Logo_Plaid-Cymru_Party-of-Wales-Political-Party_www.partyof.wales_-force=1_dian-hasan-branding_UK-4Illustration_Blank-White-SpotLogo_Scotton-Assicurazioni-e-Consulenze_www.scottonassicurazioni.it_allegati_Eventi_00%20ES%20Carta%20Servizi_dian-hasan-branding_Padua-IT-2Logo_Plaid-Cymru_Party-of-Wales-Political-Party_www.partyof.wales_-force=1_dian-hasan-branding_UK-5

PhotobucketIn our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos.

Party of Wales, a Political Party in Wales (Plaid Cymru in Welsh), UK; Scotton Assicurazioni e Consulenze (Scotton Insurance & Asset Management Co.), Padua, Italy.

Continue reading

Posted in Italy, UK, Wales | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Flower doppelgängers [1]

Logo_Flaming-Poppy_www.flamingpoppy.com_dian-hasan-branding_UK-2Logo_Poppy-Scotland_Support-for-the-Armed-Forces-Communities_www.poppyscotland.org.uk_dian-hasan-branding_Scotland-UK-1Logo_Nodo-Santa-Fe-Región-3-de-Salud_dian-hasan-branding_Santa-Fe-AR-3Logo_Flaming-Poppy_www.flamingpoppy.com_dian-hasan-branding_UK-1Logo_Poppy-Scotland_Support-for-the-Armed-Forces-Communities_www.poppyscotland.org.uk_dian-hasan-branding_Scotland-UK-2Logo_Nodo-Santa-Fe-Región-3-de-Salud_dian-hasan-branding_Santa-Fe-AR-2

PhotobucketIn our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos.

Poppy Scotland, an Organization that Provides Support for Families of the Armed Forces, Scotland, UK; Nodo Santa Fe, Health Care Services for the State of Santa Fe, Argentina; Flaming Poppy, Creative Consultancy, UK.  

Continue reading

Posted in Argentina, UK | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Triskelion doppelgängers [1]

Logo_US-Dept-of-Transport_www.transportation.gov_dian-hasan-branding_US-10Logo_IISC-Int'l-Institute-of-Space-Commerce_www.iisc.imInternational_institute_of_space_commerce_dian-hasan-branding_2Illustration_Blank-White-SpotLogo_US-Dept-of-Transport_www.transportation.gov_dian-hasan-branding_US-1Logo_IISC-Int'l-Institute-of-Space-Commerce_www.iisc.imInternational_institute_of_space_commerce_dian-hasan-branding_1

PhotobucketIn our ever-connected world of today, being a true original is increasingly challenging. I’m talking about brand identity. Coming across lookalikes is becoming more common. Like these logos.

U.S. Department of Transportation (USDOT); International Institute of Space Commerce (IISC), USA.

Continue reading

Posted in USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | It all starts with the letter “A”

Logo_Compass-Offices_Serviced-Offices_www.compassoffices.com_dian-hasan-branding_HK-2Logo_Buenos-Aires-Activa-Como-Nunca_www.gba.gob.ar_veranoba_agenda_dian-hasan-branding_Buenos-Aires-AR-5Illustration_Blank-White-SpotLogo_Compass-Offices_Serviced-Offices_www.compassoffices.com_dian-hasan-branding_HK-6Logo_Buenos-Aires-Activa-Como-Nunca_www.gba.gob.ar_veranoba_agenda_dian-hasan-branding_Buenos-Aires-AR-1

PhotobucketIn our ever-connected world of today, being a true original is increasingly challenging. I’m talking about brand identity. Coming across lookalikes is becoming more common. Like these logos.

A campaign endorsed by the municipality of Buenos Aires, Argentina, “Buenos Aires Activa Como Nunca“; Hong Kong-based, Compass Offices, serviced offices management company.

Continue reading

Posted in Argentina, Hong Kong | Tagged , , , , , , | Leave a comment

Hotel Branding | Building brands that connect emotionally with customers [1]

For someone who often travels for a living, I’m intimately familiar with hotels. So hotels’ brand strategy is always an interesting topic to follow. As with all other brand-building exercises, the key remains the same: the ability to connect emotionally with customers. And hotels are often the true experts at this, they know that guests are their captive audience, spending real time relaxing, reenergizing, recuperating, and just plain sleeping in hotel rooms across the world. Because hotels know all too well that regardless of the star classification, every hotel MUST deliver a comfortable accommodation – translating into “THE PROMISE OF A GOOD NIGHT’S REST”, at a service level that is personable and memorable.

Logo_Vivanta-by-Taj-Hotels_IN-1Here’s a great print ad from Vivanta Hotels & Resorts, a boutique hotel brand from Indian hotel giant, Taj Hotels. The print ad was commissioned to promote the launch of the new hotel brand in 2010.

I particularly like the phrase at the end that states: “A day is not a day, but a million moments waiting to surprise you”. And all the different activities that one can do at a hotel perfectly captures what a hotel is all about.

Vivanta-Print-Ad

Twist. Turn. Relax. Energise.
Ideate. Confer. Learn. Unlearn.
Race. Pause. Celebrate. Introspect.
Escape. Capture. Buzz. Chill.
Sin. Indulge. Arrive. Depart.
Whisper. Shout. Groove. Waltz.
Plan. Unplan. Rock. Roll.
Evolve. Transform. Create. Absorb.
Play. Work. Shine. Seek. Do. Undo.

A day is not a day, but a million moments waiting to surprise you.
It’s time to discover a brand new signature in hospitality.

Inspiration: Best Media

Posted in Ads, TVCs & Commercials, India | Tagged , , , | Leave a comment