Tag Archives: Adapting to Foreign Cultures

Storytelling through dance [1]

This project was created as New York City Ballet‘s tribute to 911 anniversary in 2012. Poignant, moving, mesmerizing. Aptly titled “New York City Ballet presents NEW BEGINNINGS”. A breathtaking ballet performed on the rooftop of 4 World Trade Center, 12 … Continue reading

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Because Sex, Smiles, Sympathy & Storytelling Sell. Every time! [1]

In the world of advertising, it’s a constant battle for our attention (yes, that’s all of you consumer animals out there – including yours truly!) A feat that is increasingly difficult for brand builders in our constantly connected lives. An … Continue reading

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Quotes + Thoughts | On failure

Failure defeats losers, inspires winners ~ Anonymous Inspiration: Running Through Life

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Identity Evolution | JC Penney

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Quotes + Thoughts | On creativity and innovation

CREATIVITY: is the mental process of developing ideas. INNOVATION: is the way you apply ideas. Creative Personal Branding, based on author Jürgen Salenbacher’s workshops and lectures, applies the principles of branding to the individual. Companies and people are not as … Continue reading

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Quotes + Thoughts | On branding [7]

A designer is anyone who tries to change an existing situation to an improved one. ~ Marty Neumeier, Author & Brand Design Thought Leader

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Quotes + Thoughts | On branding [6]

FINALLY!!! Someone who’s on the same page as I am when it comes to the core meaning of a Brand! YES, Branding is instinctive, it goes beyond functionality and emotions, and taps into the deeper meaning. This lies in the … Continue reading

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