Tag Archives: Airline Innovation & Brand Strategy

Lighter side of branding | Leave it to the French to capture the romance of travel…

This is quite simply, poetry in motion! Just watch it and you’ll get the beauty! It amazes me what a 60 second TVC can do, if done correctly, delivering raw emotions. In this TVC, Air France is offering viewers a … Continue reading

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Destination Branding | Selling the world’s least known travel destination [2]

In my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my … Continue reading

Posted in Ads, TVCs & Commercials, Indonesia | Tagged , , , , , | Leave a comment

Destination Branding | Selling the world’s least known travel destination [1]

In my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my … Continue reading

Posted in Ads, TVCs & Commercials, Indonesia | Tagged , , , , , | Leave a comment

Airline Branding | Delta’s attempt at climbing higher

It’s interesting to see a TVC for an American airliner that manages to show some improvement in how it’s positioned, after all US-based airlines have – for a very long time – been associated with nothing that makes flying exciting … Continue reading

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Singapore Girl, the most compelling brand icon in the sky

For seasoned travelers, it’s a known fact that some airlines are simply better than others, while a handful of others are a few clouds above even the better ones. Singapore Airlines is of the latter genre. A feat that they … Continue reading

Posted in Ads, TVCs & Commercials, Singapore | Tagged , , , | 1 Comment

Airline Branding | Giving the steel bird a face…

When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading

Posted in Germany, Mexico, South Africa, Thailand, USA | Tagged , , , | Leave a comment

Airline Branding | Brand positioning using humor, Zuid Afrika style… [3]

In line with Kulula’s unorthodox approach, here’s a look at their Marketing Strategy that’s turning out to be totally “ON CODE” with their Brand Personality. Their print ads and other marketing material are just as quirky! Enough said, just look at some of … Continue reading

Posted in Ads, TVCs & Commercials, South Africa | Tagged , , , | Leave a comment