Tag Archives: Airline Innovation & Branding Strategy

Brand-Building | The Art of Taglines, Slogans, and Mottos… [49]

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, Singapore | Tagged , , , | Leave a comment

Logo & Corporate Identity | Birds in flight doppelgängers.

Different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just a … Continue reading

Posted in China, Ecuador, Hong Kong, USA | Tagged , , , | 2 Comments

"A Great Way to Fly" tagline doppelgängers. Who coined it first?

In my research work on brand taglines, slogans and mottos, I expected to stumble upon similar sounding statements, or those that carried the same messages. I did not, however, expect to find the exact same statements from the same industry. … Continue reading

Posted in Ads, TVCs & Commercials, Greenland, Singapore | Tagged , , , | 1 Comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [43]

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, Australia | Tagged , , , | Leave a comment