Tag Archives: Automotive Innovation & Brand Strategy

Automobile Branding | Reinventing the world’s best selling sedan

Quick, can you name the world’s best-selling sedan of all time? If you answered Toyota Corolla, you’ve hit the bull’s eye! 40 million and counting have been sold since Corolla’s introduction in 1966. In 1997, the Corolla became the best … Continue reading

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , | Leave a comment

Lighter side of branding | Leave it to the Italians… [2]

Another TVC for an Italian brand. Watch it! Cheeky and enjoyable indeed! Everything is Sexier in Italy, the food, the people… and their cars. New Fiat 500 Commercial – The Italians are Coming – Italian Invasion – The British are … Continue reading

Posted in Ads, TVCs & Commercials, Italy | Tagged , , , , | Leave a comment

Lighter side of branding | Great graphics never fail to attract… [3]

And yet another one. This is for Mazda’s biggest from her SUV line-up, the 7-seater Mazda CX-9. Taken from their “Incredible World” campaign. The graphics quite nice.

Posted in Ads, TVCs & Commercials, Japan | Tagged , , , | Leave a comment

Lighter side of branding | Great graphics never fail to attract… [2]

Here’s another great example of graphics and animation galore. This one’s for Mazda CX-5 SUV.

Posted in Ads, TVCs & Commercials, Japan | Tagged , , , | Leave a comment

Lighter side of branding | Great graphics never fail to attract… [1]

I’m an absolute sucker for graphics and animation, and TVCs that feature them never fail to draw my attention. Here’s one for Ford’s new people mover, the C-MAX. This vehicle was originally designed for the European market, where it made … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

Brand building | The fundamental essence of it…

At its very core, Brand Building is all the effort you take to make your product and service stand out in a crowded marketplace. How to make it become the chosen one, the product or service the customer chooses, the … Continue reading

Posted in Brand-Building & Culture, Innovation & Brand Strategy | Tagged , , , | Leave a comment

Lighter side of branding | Getting out of tight spots…

This TVC for the 2014 KIA Sorento SUV (Geez, the 2014 model is out already and we’ve just entered 2013??!!@@!!) made me chuckle not only because the ad is funny, but because I could totally relate to the dad’s resourcefulness! … Continue reading

Posted in Ads, TVCs & Commercials, South Korea, USA | Tagged , , , | Leave a comment

Brand building | Acknowledge and celebrate your (brand) heritage [3]

As with my previous posts on Lincoln’s new brand strategy and direction, and as it relates to the introduction the new 2013 Lincoln MKZ. Here’s how the TVC was made. Lincoln’s brand story includes Presidents, Statesmen, Celebrities, and other Illustrious … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

Brand building | Acknowledge and celebrate your (brand) heritage [2]

Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford signed the agreement purchasing the company from its founder Henry Leland. During its early years, Edsel worked with numerous custom-body suppliers to make Lincoln one of the … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

Brand building | Acknowledge and celebrate your (brand) heritage [1]

We all know that American automotive industry has fallen on hard times, a condition further exacerbated by the recession. Foreign makes have been kicking their butts for quite some time. And if you ask any customer shopping for luxury cars, … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment