Tag Archives: Brand Storytelling

Lighter side of branding | Because you never outlive your automotive dream

You know why there’s such a special bond us humans have w/ cars right? Well because next to home ownership, the car is our biggest asset acquisition throughout our adult life. And although very few of us care to admit … Continue reading

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Hotel Branding | Building brands that connect emotionally with customers [1]

For someone who often travels for a living, I’m intimately familiar with hotels. So hotels’ brand strategy is always an interesting topic to follow. As with all other brand-building exercises, the key remains the same: the ability to connect emotionally … Continue reading

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Brand-building & Social Media | How Social Media impacts your brand [1]

We all know how Social Media is impacting our lives. It helps us stay connected, or overly connected… in more ways than one. The precise definition depends on anyone’s vantage point. It’s an extension of ourselves in the digital space, … Continue reading

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Decoding Indonesia’s Economy: intriguing insights from McKinsey [3]

Still on the same subject of unraveling the mystery called Indonesia, here’s an interesting fact on Indonesia’s Social Media landscape. As presented via an Infographics from Michael Sadowski of NYC-based brand24 Social Media Monitoring and Analytics Firm. Mindboggling growth patterns, excellent growth … Continue reading

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Decoding Indonesia’s Economy: intriguing insights from McKinsey [2]

Still on the intriguing subject of Indonesia, and her economy, that has sailed away smoothly without any major hiccups during the past decade, much of which was marred by the ongoing global recession. Here’s some trivia on some of Indonesia’s … Continue reading

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Decoding Indonesia’s Economy: intriguing insights from McKinsey [1]

Facts and figures always speak louder than words, just as a picture tells a thousand words, and magnify the picture further, making the story whole. By any measure, Indonesia is an anomaly. One with an unfathomable economic potential!! The world’s … Continue reading

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Lighter side of branding | What’s precious to you?

This TVC from Nationwide Insurance caught my attention. It asks the question, “What’s precious to you?” Because if you view your earthly possessions, such as the four wheel vehicle that zips us form point A to B. Well, we all … Continue reading

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