Tag Archives: Brand Storytelling

Lighter side of branding | The compelling role of color

I was less concerned about the advertised product (Nippon Paint) and more interested at the message on the role of color. It’s true, color can indeed change your feeling. Because different colors carry different meanings. In branding, color makes a … Continue reading

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Storytelling through dance [1]

This project was created as New York City Ballet‘s tribute to 911 anniversary in 2012. Poignant, moving, mesmerizing. Aptly titled “New York City Ballet presents NEW BEGINNINGS”. A breathtaking ballet performed on the rooftop of 4 World Trade Center, 12 … Continue reading

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Because Sex, Smiles, Sympathy & Storytelling Sell. Every time! [1]

In the world of advertising, it’s a constant battle for our attention (yes, that’s all of you consumer animals out there – including yours truly!) A feat that is increasingly difficult for brand builders in our constantly connected lives. An … Continue reading

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Destination Branding | Düsseldorf, Germany [2]

As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia … Continue reading

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Destination Branding | Düsseldorf, Germany [1]

As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia … Continue reading

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Destination Branding | Morocco

Everyone’s heard of Morocco’s alluring beauty, and her captivating cities of Casablanca, Marrakech, and Fez. Here’s a great look at the country throught the eyes of an Italian cineast, taken from “Feel Guide” blog Italian filmmaker Leonardo Dalessandri is the … Continue reading

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Destination Branding | Creating a Country’s positive image [3]

Answer quickly without thinking: WHY do you travel and WHERE do you go? Your answers may vary, but I’m pretty darn sure your answer was all triggered by emotions and not by the function. To escape, to recreate, to get … Continue reading

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