Tag Archives: Color & Brand Building

Brand Building | More on the compelling role of color [14]

More on the whimsical subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color BLACK.

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Brand Building | More on the compelling role of color [13]

More on the whimsical subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color GREEN.

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Brand Building | More on the compelling role of color [12]

More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color PINK.

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Brand Building | Attaining Brand Love via Visual Language

Mark Capper of Kompas Strategy, a Brand Strategy Consulting Co. based in San Clemente, CA, talks about the value of having a strong visual language for any Brand to be successful. We all know that a picture tells a 1,000 words, … Continue reading

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Brand Building | More on the compelling role of color [11]

More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color BROWN.

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Brand Building | More on the compelling role of color [10]

More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color PURPLE.

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Brand Building | More on the compelling role of color [9]

We live in a colorful world indeed, so naturally we are drawn to color. I remember a good friend of mine who is color-blind, and hearing him how challenging it was for him growing up and not being able to … Continue reading

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Brand Building | More on the compelling role of color [8]

I’m an absolute SUCKER for INFOGRAPHICS, as I believe a picture tells a thousand words, and visuals instantly communicate a story, across all language barriers. Here’s a look at one of my favorite subjects of Color + Brand Building, showcased … Continue reading

Posted in Brand-Building & Culture, Infographic | Tagged , | 2 Comments

Brand Building | More on the compelling role of color [7]

We live in a colorful world indeed, so naturally we are drawn to color. I remember a good friend of mine who is color-blind, and hearing him how challenging it was for him growing up and not being able to … Continue reading

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Brand Building | More on the compelling role of color [6]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Martin Lindstrom, Brand Strategist, and his books “Buyology” and “Brand Sense”. … Color is essential to the brand-buiding process because it’s … Continue reading

Posted in Book Review, Brand-Building & Culture, Germany, Innovation & Brand Strategy, Italy, Japan, Mexico, Singapore, Sweden, The Netherlands, UK, USA | Tagged , , , , , , , | 3 Comments