Tag Archives: Gourmet Food Trucks

Quotes + Thoughts | On life

Spotted on MIHO Gastrotruck, a gourmet food truck from San Diego. The truck’s design features proverbs and quotes on food from different cultures around the world, like these two: An onion can make people cry, but there has never been a … Continue reading

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Street-level branding | Gourmet food truck… coming to a city near you [1]

Love the tagline: “Dangerously good food”! I’m sure very few people even realize where this creature comes from, or whether it’s real. It’s real alright, dubbed the last remaining dinosaur on the planet, the Komodo giant lizard is endemic to … Continue reading

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Mobile Brand Building | The life and times of food trucks

The past few years has seen America’s worst recession in memory. Doom and gloom ensued, with Corporate America shedding weights (and jobs!). But as we all know, in every crisis there’s an opportunity. And this economic downturn is no exception, … Continue reading

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Logo & Corporate Identity | Food truck doppelgängers

Street Sweets Food Truck, NYC; The Schnitzel Wagon Food Truck, Los Angeles.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we … Continue reading

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