Tag Archives: Mobile Telecommunications Innovation & Brand Strategy

Lighter side of branding | Because we all lust for what we don’t have

This TVC caught my attention for its “On Code” universal human trait: our desire to want things we cannot have. This may appear negative, but it was nicely captured by this Indian TVC for Max New York Life Insurance. All … Continue reading

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Lighter side of life | A day in the life…

It’s a known fact that ads that sell are those that connect with the audience on an emotional level. But how do you draw the attention to an ad? There are generally two time-proven ways that sell every time: SEX … Continue reading

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Brand journey | Apple

All the world’s attention was on Apple last week when Steve Jobs announced his resignation from his CEO post. So I found it fitting to share Apple’s fascinating Brand Journey. We’ve all read about Apple’s story of trial and tribulation, befitting … Continue reading

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The lighter side of branding | Remember the “brick” mobile phone? [2]

Still on the subject of the first mobile phone, here’s a fascinating timeline of the evolution of mobile telecommunications, from the folks at Gizmodo. It was created in October 1998 in commemoration of the 25th anniversary of the first commercial … Continue reading

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The lighter side of branding | Remember the “brick” mobile phone? [1]

In 1984, the first ever commercial mobile phone available in the U.S. was the Motorola DynaTAC 8000X, dubbed “the Brick” because of its bulky design and weight. It was a hefty 2 pounds and was priced at $3,995. The project … Continue reading

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Infographics | Global mobile phone growth phenomenon [3]

Another interesting infographic, this time from Wilson Electronics, illustrates mobile phone usage per capita across the world, and the phenomenal growth of the U.S. mobile phone adoption in the past decade. …there are nearly two cellphones for every one person … Continue reading

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Infographics | Global mobile phone phenomenon [2]

More on the mobile phone stats. Mind-boggling numbers on usage growth, particularly in emerging countries. With lightning speed, mobile phones are replacing land line phones, making them redundant (have you seen any one use public phones lately?? I’ve noticed plenty … Continue reading

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