Tag Archives: Responsible Tourism

Destination Branding | The 4C’s of Responsible Tourism in South Africa

In the world of do-good tourism, Costa Rica quickly comes to mind as a pioneer of a type of tourism that predominantly built on the idea of “low human impact and high community and environmental benefit.” In one word: Ecotourism! … Continue reading

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Street-level branding | Anticipating your customers’ needs before they even ask…

Branding is not only about something fancy, or some weird neuromarketing stuff that taps into the deeper part of the Reptilian Brain for clues about the unconscious decision making process of the human mind. Branding is, after all, covering all … Continue reading

Posted in Brand-Building & Culture, Mozambique, Poverty Eradication & Alleviation | Tagged , , , , , , , | Leave a comment

Severn Callis-Suzuki: The girl who silenced the world for 5 minutes in 1992

Hello, I’m Severn Suzuki, speaking for ECO, The Environmental Children Organization. We’re a group of 12 and 13 year olds trying to make a difference. Vanessa Suttie, Morgan Geisler, Michelle Quigg, and me. We’ve raised all the money to come … Continue reading

Posted in BoP (Bottom of the Pyramid), Canada | Tagged , , , , , , , , , , , , , , | Leave a comment