Tag Archives: Retail Innovation & Brand Strategy

Brand Building | IKEA store layout designed to make you buy more

This story reminds me of the classic instruction husbands get from their wives: Never to enter a supermarket without a grocery list, to avoid impulse buying! We all know how the human mind functions, and having a grocery list increases … Continue reading

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Retail Branding | Virtual grocery store for overworked Seoul urbanites

What better way to tap into the Korean consumer psyche than via their smart phones. An interesting concept of Online meeting Offline, and how Tesco – through their Korean subsidiary Home Plus – came up with an idea to help … Continue reading

Posted in Brand-Building & Culture, South Korea, UK | Tagged | Leave a comment

Retail Branding | Rethinking the mall format

In emerging economies, mall culture is alive & well. Still in expansion mode, where bigger, better & bolder malls are popping everywhere from Dubai to Jakarta, Delhi to Hanoi, Bogota to Bangkok. Whereas in developed economies, malls are losing popularity … Continue reading

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Retail Concepts | Pop Up Stores

A new retail phenomenon that’s been making waves across major cities in North America and across the pond, in London, pop-up stores are well… temporary stores that only open for a brief period, offering unique and hard-to-find items. They create … Continue reading

Posted in Italy, USA | Tagged , , , , , | Leave a comment