Tag Archives: Sustainability

Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [1]

The term “Sleeping Around” may conjure up rather negative images to denote someone who’s hops beds, and not necessarily of the business-travel or leisure-travel kind! But this is exactly the description that this unique pop-up hotel concept from Antwerp, Belgium … Continue reading

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Lighter side of branding | The great bread balancing act

Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open.  I love ads that are shot in foreign countries, especially ones that aren’t easily guessed! Looking at the landscape, it looks subtropical… somewhere in … Continue reading

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Lighter side of branding | The loudest innovations are the quietest

Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open. The ad was shot in Brazil and looks quite the feat, photomontaging all those people on the moving train. Plenty blue screens I’m sure. … Continue reading

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Quotes + Thoughts | Anita Roddick on passion

To succeed, you have to believe in something with such a passion that it becomes a reality.” ~ Dame Anita Roddick [1942 – 2007], The Body Shop Founder Inspiration: Strategic Business Team

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Quotes + Thoughts | Anita Roddick on entrepreneurship, survival, and creativity

Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”  ~ Dame Anita Roddick [1942 – 2007], The Body Shop Founder Inspiration: Somer Atkinson

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Quotes + Thoughts | On appreciating nature

What I see in Nature is a magnificent structure that we can comprehend only very imperfectly, and that must fill a thinking person with a feeling of humility. ~ Albert Einstein Inspiration: Seventh Generation

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From the genius design mind of Shigeru Ban

Japanese Architect Shigeru Ban is renown for his austere simple lines (well… he’s Japanese right?) and his generous use of natural materials (another Japanese trait right?).  Particularly paper and bamboo! Here’s a glimpse into his creative mind. Bianimale: Exhibition Design … Continue reading

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