Monthly Archives: January 2012

Lighter side of branding | The romanticized ideal of a successful Indonesian family

A TVC for one of Indonesia’s largest banks, PermataBank, for their campaign “Jutaan Keluarga. Satu Bank” (“Millions of Families. One Bank”). In the highly competitive Indonesian banking landscape, Jakarta-based PermataBank is positioning its brand as one that understands families. Granted, … Continue reading

Posted in Ads, TVCs & Commercials, Indonesia | Tagged , , | Leave a comment

Quotes + Thoughts | On teaching Social Responsibility in classrooms

Our mission is to train those who will grow up to be the adults of tomorrow, those who will live in the world we will leave behind as a legacy, a world they will have to keep shaping and constructing … Continue reading

Posted in France, Quotes & Thoughts | Leave a comment

Brand Research | Unraveling the mysteries of the Teenage Mind

An excellent piece in The Wall Street Journal of Jan 28, entitled: “What’s Wrong with the Teenage Mind?”, by Alison Gopnik. For all of you parents, educators, youth counselors, market researchers, and well… just about anyone… who’s always intrigued by … Continue reading

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Logo & Corporate Identity | Letter “G” doppelgängers

Guaranty Bank, Brown Deer, WI, USA; Central Parking Systems, Mexico.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading

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Logo & Corporate Identity | Tree doppelgängers

CIGNA Insurance, global health services company, USA; Bank Sarasin & CIE, Swiss Private Bank.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: … Continue reading

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Identity Evolution | CIGNA Insurance

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo & Corporate Identity | Birds of a feather doppelgängers [2]

TACA Airlines (a grouping of Central American Airlines that includes Peru, Costa Rica, Guatemala, Honduras, Nicaragua & El Salvador); Eagle Communications, Hays, Kansas. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French … Continue reading

Posted in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Peru, USA | Tagged , , , | Leave a comment