Monthly Archives: January 2012

Lighter side of branding | The romanticized ideal of a successful Indonesian family

Posted on January 31, 2012 by dianhasan

A TVC for one of Indonesia’s largest banks, PermataBank, for their campaign “Jutaan Keluarga. Satu Bank” (“Millions of Families. One Bank”). In the highly competitive Indonesian banking landscape, Jakarta-based PermataBank is positioning its brand as one that understands families. Granted, … Continue reading →

Posted in Ads, TVCs & Commercials, Indonesia | Tagged , , | Leave a comment

Quotes + Thoughts | On teaching Social Responsibility in classrooms

Posted on January 31, 2012 by dianhasan

Our mission is to train those who will grow up to be the adults of tomorrow, those who will live in the world we will leave behind as a legacy, a world they will have to keep shaping and constructing … Continue reading →

Posted in France, Quotes & Thoughts | Leave a comment

Brand Research | Unraveling the mysteries of the Teenage Mind

Posted on January 31, 2012 by dianhasan

An excellent piece in The Wall Street Journal of Jan 28, entitled: “What’s Wrong with the Teenage Mind?”, by Alison Gopnik. For all of you parents, educators, youth counselors, market researchers, and well… just about anyone… who’s always intrigued by … Continue reading →

Posted in USA | Leave a comment

Logo & Corporate Identity | Letter “G” doppelgängers

Posted on January 31, 2012 by dianhasan

Guaranty Bank, Brown Deer, WI, USA; Central Parking Systems, Mexico.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading →

Posted in Mexico, USA | Tagged , , , | Leave a comment

Logo & Corporate Identity | Tree doppelgängers

Posted on January 31, 2012 by dianhasan

CIGNA Insurance, global health services company, USA; Bank Sarasin & CIE, Swiss Private Bank.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: … Continue reading →

Posted in Switzerland, USA | Tagged , , , | Leave a comment

Identity Evolution | CIGNA Insurance

Posted on January 31, 2012 by dianhasan

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

Posted in USA | Tagged , , , | Leave a comment

Logo & Corporate Identity | Birds of a feather doppelgängers [2]

Posted on January 31, 2012 by dianhasan

TACA Airlines (a grouping of Central American Airlines that includes Peru, Costa Rica, Guatemala, Honduras, Nicaragua & El Salvador); Eagle Communications, Hays, Kansas. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French … Continue reading →

Posted in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Peru, USA | Tagged , , , | Leave a comment

Logo & Corporate Identity | Birds of a feather doppelgängers [1]

Posted on January 31, 2012 by dianhasan

United Van Lines Moving Co., USA; The Waterways Trust, Scotland, UK; Canadian Wildlife Federation (La Fédération Canadienne de la Faune); Atkinson Baker, Court Reporters, US.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French … Continue reading →

Posted in Canada, Scotland, UK, USA | Tagged , , , | Leave a comment

Identity Evolution | Bank Jatim (Bank of East Java), Indonesia

Posted on January 30, 2012 by dianhasan

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

Posted in Indonesia | Tagged , , , | 1 Comment

Logo & Corporate Identity | Intricate geometry doppelgängers

Posted on January 30, 2012 by dianhasan

Central Parking System, USA (and its Mexican subsidiary);  Huntington Bank, Columbus, OH, USA; Daly City, San Francisco-based Seton Medical Center, CA, USA.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and … Continue reading →

Posted in Mexico, USA | Tagged , , , | Leave a comment