Category Archives: Dubai

Lighter side of branding | Education branding [1]

  Interesting TVC for this business school. I’ve always believed that if a school needs to advertise that means its reputation is less known, or is too new to have had the opportunity to build a reputation. As schools are … Continue reading

Posted in Ads, TVCs & Commercials, China, Dubai, UK, USA | Tagged , , , | Leave a comment

Brand Building | How to convince New Yorkers of bigger steel birds [2]

Continued from the previous post, I wanted to share Emirates Airlines campaign for the launch of their Airbus A380, the biggest commercial plane flying today. This very interesting campaign, pushed all the right buttons in BTL territory, using New York’s … Continue reading

Posted in Ads, TVCs & Commercials, Dubai, Innovation & Brand Strategy, Uncategorized | Tagged , , , , | Leave a comment

Brand Building | How to convince New Yorkers of bigger steel birds [1]

To do anything in New York, especially when it comes to launching a new product or service, one must have guts of steel, a good dose of attitude, and well… deep pockets to pull it off. And the main ingredient … Continue reading

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Country, City & Place Branding, Dubai, Innovation & Brand Strategy, Singapore | Tagged , , , , | Leave a comment

Logo & Corporate Identity | Clean letter doppelgängers

Who’s inspiring whom?  The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading

Posted in Dubai, France, UAE, USA | Tagged , , | Leave a comment

Logo + Corporate Identity | Square & rectangle galore

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading

Posted in Belgium, Chile, Colombia, Cyprus, Czech Republic, Djibouti, Dubai, France, Germany, Greece, India, Italy, Mexico, Peru, Poland, Russia, South Africa, Spain, Switzerland, Thailand, The Netherlands, The Philippines, UAE, UK, USA | Tagged , , | Leave a comment

How much does $1 buy around the world?

Ever wondered how far your money stretches? The value of money varies across the world. That’s why I was pleasantly surprised to stumble upon a story from Lonely Planet that looked at answering the simple question: “How much is US$1.00 … Continue reading

Posted in Australia, Austria, Canada, Costa Rica, Croatia, Denmark, Dubai, Egypt, France, Hungary, India, Indonesia, Italy, Portugal, South Korea, Spain, Thailand, The Philippines, UAE, UK, USA, Vietnam | 1 Comment

Logo & Corporate Identity | Coiled doppelgängers

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence?  Hey, in the era of … Continue reading

Posted in Australia, Austria, Canada, Dubai, EU, France, Germany, Italy, Japan, Kuwait, Latvia, Russia, Spain, Switzerland, UAE, UK, USA | Tagged , , | Leave a comment