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Category Archives: New Zealand
Logo + Corporate Identity | Geometric exploration [5]
MW Medical Clinic, Singapore; Evonik Chemicals, Germany; Aristo Development, Cyprus; Matmon Graphic Design, Little Rock, AR, USA; MW Medical, Clinic and EMR (Emergency Medical Response) Services, Singapore; Aristo Solutions, Thailand, Arista Data Systems, Stamford, CT, USA; Aristo Developers, Cyprus; Aristo … Continue reading
Posted in Australia, Canada, China, Cyprus, Finland, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, New Zealand, Portugal, Singapore, Spain, The Philippines, UAE, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Lighter side of branding | When storytelling comes to life…
A fascinating look at how story telling and digital animation come together to bring a story to life. Great animation indeed! Enjoy! A short film for NZ Book Council, “Going West” by Maurice Gee. Produced by New Zealand Ad Agency, … Continue reading
Logo + Corporate Identity | Serrated logos
Tyndall National Institute for ICT Research, Dublin, Ireland; Iron Mountain, Information Storage & Information Management Solutions, Boston, MA, USA; Florida Public Utilities, FL, USA; Lam Research Corp., supplier of wafer fabrication equipment and services for thin film deposition and … Continue reading
Logo + Corporate Identity | Streaks galore
CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading
Posted in Australia, Bangladesh, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Lebanon, Macau, Morocco, Mozambique, New Zealand, Russia, Singapore, South Korea, Spain, Switzerland, The Netherlands, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Airline Branding | How ’bout some Kiwi humor? [5]
And this is the TVC that got so much attention in social media and the blogosphere! It got people talking over so much skin being revealed in a Airline commercial. And of course Air New Zealand got heads turning, and … Continue reading
Airline Branding | How ’bout some Kiwi humor? [4]
Air New Zealand’s In-Flight Safety Instruction Video from their “Bare Essentials” campaign. Body painted flight crew and airport staff star in the newly the new Bare Essentials of Safety video, created exclusively for the carrier’s domestic flights. The tongue-in-cheek … Continue reading
Airline Branding | How ’bout some Kiwi humor? [3]
Air New Zealand has taken up the challenge from the Elave Nothing to Hide nudity campaign with their own version of “Nothing to Hide”, featuring eight Air New Zealand staff wearing nothing but body paint. The campaign is designed to … Continue reading
Airline Branding | How ’bout some Kiwi humor? [2]
How do you entice Californians to visit far-away-but-gorgeously beautiful New Zealand, on her flag carrier, Air New Zealand? By suggesting that every Californian who visits the antipodean nation famous for her adventure sports and Lord of the Ring backdrop, will … Continue reading
Airline Branding | How ’bout some Kiwi humor? [1]
A great print ad for Air New Zealand with children’s story book-like illustration to promote their new lie-flat business class seats. Design: Little Giants, Sydney, Australia. Inspiration: Little Giants Agency, Sydney, Australia
Lighter side branding | How to best present a brand portfolio
Watch this! Grossly entertaining! Especially toward the end. A fantastic way of presenting a full line of “toys” in your portfolio! And Honda has certainly earned her bragging rights! The TVC was shot in New Zealand. Pay attention to the … Continue reading
Posted in New Zealand
Tagged Brand Building, Culture Code, Innovation & Brand Strategy
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