Tag Archives: Brand Taglines

Lighter side of branding | Being grateful to a grand idea…

In the USA, the period between Thanksgiving and New Year’s Eve marks the most important calendar of the year for festivities that bring family, friends, neighbors, communities, and other loved ones together to express gratitude, do good unto others, bring … Continue reading

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Lighter side of branding | Slicing up dictators…

If ever you’ve hated dictators, now’s your chance to slice ’em up! These print ads are the work of Amnesty International for a campaign to celebrate their 50th anniversary. It’s an head turning, eye grabbing work. Bravo! From the creative … Continue reading

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Lighter side of branding | Cheeky ad copy to lure travelers to get off their…

I found this while researching budget airlines for a Brand Strategy project for a client. I chuckled when I read this ad copy for Cebu Pacific, an LCC (Low Cost Carrier) from The Philippines. Notice the  cheeky ad that reads: … Continue reading

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Logo & Corporate Identity | Round red doppelgängers [3]

To see other posts in the “Round red doppelgängers” series, please click here.

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Lighter side of branding | Traveling cross country in a jiffy

I love the technique in this AT&T TVC promoting their 4G service. Same person, different background, showing scenes from across the country as the man keeps walking. And while I have no idea how they shot it, thinking they must’ve … Continue reading

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Lighter side of branding | Don’t drink and drive campaign – BMW style

Love this angle for the very important “Don’t Drink and Drive” Public Safety Campaign, in a distinctive BMW style.

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Lighter side of branding | The art of taglines, slogans, and mottos…

Last year I posted a series on company taglines, from all angles: the good, bad, and downright ugly (let’s just call it “Off Code” as it failed to communicate the brand message). So this felt like familiar territory when I … Continue reading

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