Category Archives: Logo & Corporate Identity Makeover

Logo + Corporate Identity | Logo morphing

It’s always a pleasant surprise to find other bloggers who follow logos and corporate identity as incessantly as I am. So just for shits and giggles (to borrow an expression that my teenage sons often use), I’m posting Logo Transformations … Continue reading

Posted in India, Japan, Logo & Corporate Identity Makeover, Portugal, Puerto Rico, Russia, Turkey, UK, USA | Tagged , , , , , , | Leave a comment

Brand Building | Be different… and accentuate it!

If any business leader is fluent in the language of brand-building, Richard Branson definitely ranks high on the pecking order. His persona and that of his empire of Virgin Brands is one and the same. Without Branson (and his antics) … Continue reading

Posted in Brand-Building & Culture, Innovation & Brand Strategy, Logo & Corporate Identity Makeover, UK | Tagged , , , | 4 Comments

When logos grow up and get married | US Airways

If all the above logos look unfamiliar, you’re not alone. They are some of America’s best-known airlines that decorated her airspace for decades before succumbing to the reality of Corporate America: mergers and acquisitions. Allegheny Airlines, America West Airlines, Pacific Southwest … Continue reading

Posted in Logo & Corporate Identity Makeover, USA | Tagged , , | Leave a comment