Category Archives: South Korea

Logo + Corporate Identity | Circle coterie doppelgängers

Posted on January 24, 2013 by dianhasan

Lipitor, Cholesterol Reduction Medication, Pfizer Pharmaceuticals, USA.; Seattle Center, originally built for the 1962 World’s Fair, the 74-acre Seattle Center is a park, arts, and entertainment center in Seattle, Washington; Daylife, a cloud storage solutions service, USA; CPA Global; Singapore-based Global Brand Forum; Birmingham International Airport, UK; PTK … Continue reading →

Posted in Canada, Indonesia, Singapore, South Korea, The Netherlands, UK, USA | Tagged , , , , , , | Leave a comment

Lighter side of branding | Getting out of tight spots…

Posted on January 10, 2013 by dianhasan

This TVC for the 2014 KIA Sorento SUV (Geez, the 2014 model is out already and we’ve just entered 2013??!!@@!!) made me chuckle not only because the ad is funny, but because I could totally relate to the dad’s resourcefulness! … Continue reading →

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Logo + Corporate Identity | Geometric exploration [2]

Posted on December 16, 2012 by dianhasan

    Duran Machinery Manufacturer of high quality Folder Gluers, USA; Mercury Credit Card Payment Solutions; IFFO, Diversified UAE-based Business Group of FMCG (Fast Moving Consumer Goods) and other business ventures; Brookfield Homes, US-based Homebuilders; Home Builders Association of Metropolitan Harrisburg, Harrisburg, PA, … Continue reading →

Posted in Argentina, Australia, Belgium, Canada, Czech Republic, Ecuador, France, Germany, Hungary, Ireland, Italy, Mexico, Nigeria, Poland, Romania, Russia, Singapore, Slovakia, South Korea, Spain, The Netherlands, UAE, UK, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Streaks galore

Posted on December 15, 2012 by dianhasan

  CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that  designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading →

Posted in Australia, Bangladesh, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Lebanon, Macau, Morocco, Mozambique, New Zealand, Russia, Singapore, South Korea, Spain, Switzerland, The Netherlands, UK, USA | Tagged , , , , , , | Leave a comment

Lighter side of life | A day in the life…

Posted on November 1, 2012 by dianhasan

It’s a known fact that ads that sell are those that connect with the audience on an emotional level. But how do you draw the attention to an ad? There are generally two time-proven ways that sell every time: SEX … Continue reading →

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Car Branding | Let humor sell the new Hyundai Azera [2]

Posted on May 2, 2012 by dianhasan

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

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Car Branding | Let humor sell the new Hyundai Azera [1]

Posted on May 2, 2012 by dianhasan

Commercials for the new 2012 Hyundai Azera.

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Identity Evolution | Center Bank + Nara Bank = BBCN Bank

Posted on March 5, 2012 by dianhasan

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

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Lighter side of branding | The hip hamsters are back….

Posted on September 19, 2011 by dianhasan

KIA Soul owes much of its success to their catchy TVC featuring a group of cuddly hamsters that are “oh-so-cool” and just happen to be cruising in the neighborhood enjoying the beat out loud in the boxy and funky KIA … Continue reading →

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Lighter side of branding | Taking flash mob to new heights

Posted on September 16, 2011 by dianhasan

At first it seems like an innocent home-made video of a dancing little girl, complete with her Mom’s sighs and oohs and aahs in the background. But watch on and it unfolds into a a few adults joining her move … Continue reading →

Posted in Brand-Building & Culture, ICT (Information and Communication Technologies), South Korea, UK, USA | Tagged , , , , | Leave a comment