Category Archives: South Korea

Logo + Corporate Identity | Circle coterie doppelgängers

Lipitor, Cholesterol Reduction Medication, Pfizer Pharmaceuticals, USA.; Seattle Center, originally built for the 1962 World’s Fair, the 74-acre Seattle Center is a park, arts, and entertainment center in Seattle, Washington; Daylife, a cloud storage solutions service, USA; CPA Global; Singapore-based Global Brand Forum; Birmingham International Airport, UK; PTK … Continue reading

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Lighter side of branding | Getting out of tight spots…

This TVC for the 2014 KIA Sorento SUV (Geez, the 2014 model is out already and we’ve just entered 2013??!!@@!!) made me chuckle not only because the ad is funny, but because I could totally relate to the dad’s resourcefulness! … Continue reading

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Logo + Corporate Identity | Geometric exploration [2]

    Duran Machinery Manufacturer of high quality Folder Gluers, USA; Mercury Credit Card Payment Solutions; IFFO, Diversified UAE-based Business Group of FMCG (Fast Moving Consumer Goods) and other business ventures; Brookfield Homes, US-based Homebuilders; Home Builders Association of Metropolitan Harrisburg, Harrisburg, PA, … Continue reading

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Logo + Corporate Identity | Streaks galore

  CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that  designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading

Posted in Australia, Bangladesh, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Lebanon, Macau, Morocco, Mozambique, New Zealand, Russia, Singapore, South Korea, Spain, Switzerland, The Netherlands, UK, USA | Tagged , , , , , , | Leave a comment

Lighter side of life | A day in the life…

It’s a known fact that ads that sell are those that connect with the audience on an emotional level. But how do you draw the attention to an ad? There are generally two time-proven ways that sell every time: SEX … Continue reading

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Car Branding | Let humor sell the new Hyundai Azera [2]

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading

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Car Branding | Let humor sell the new Hyundai Azera [1]

Commercials for the new 2012 Hyundai Azera.

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