Monthly Archives: March 2011

Logo & Corporate Identity | Let books do the talking. Separated at birth? [1]

Posted on March 31, 2011 by dianhasan

How are libraries, bookstores and all other educational institutions related to books communicated through their logos? Not surprisingly, the main items they carry, books, form the main element of their logo design. And they are not alone, there’s plenty company, the … Continue reading →

Posted in Argentina, Dominican Republic, France, Mexico, Singapore, USA | Tagged , , | 2 Comments

Logo & Corporate Identity | Grey wheel doppelgängers.

Posted on March 31, 2011 by dianhasan

Different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just a … Continue reading →

Posted in Argentina, USA | Tagged , , | Leave a comment

Brand Building | Mercedes proud pedigree come out to pay homage to…

Posted on March 30, 2011 by dianhasan

If you are a marquee like the three-pointed star that sits proudly on the hood or bonnet … what is competition to you, really? Watch this TVC and you’ll agree that Mercedes Benz‘s heritage as an automotive giant is unparalleled. … Continue reading →

Posted in Ads, TVCs & Commercials, Germany | Tagged , , | Leave a comment

Brand Building | Cool GEICO TVCs as you've never seen before

Posted on March 30, 2011 by dianhasan

GEICO is that Insurance company that always grabs our attention, as it uses a quirky but adorable little gecko as a brand ambassador. And all GEICO TVCs end with the voice over “15 minutes could save you 15% or more … Continue reading →

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Infinite circle doppelgängers.

Posted on March 30, 2011 by dianhasan

Different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just a … Continue reading →

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Brand Building | Because the right logo can say so much with so little

Posted on March 30, 2011 by dianhasan

If you can’t read this, you’re wired incorrectly! And you need your prescription glasses checked. I must admit I read it differently upon seeing it. I kept seeing “SHIRT”, but then the tagline really gave it away. So… still baffled? … Continue reading →

Posted in Ads, TVCs & Commercials, South Africa | Tagged , , | Leave a comment

Quote of the Day | On the clarity of brand positioning

Posted on March 30, 2011 by dianhasan

Some brands are hell bent on positioning themselves correctly in the marketplace, armed with an astute knowledge of their true identity, what they represent, their core values (yes, the whole nine yards of vision, mission, and values), but more importantly … Continue reading →

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Quote of the Day | On branding

Posted on March 30, 2011 by dianhasan

I like this approach a lot. Drawing an analogy to crown jewels is indeed correct, as branding is something of utmost value, and yet, it needs to be reviewed, dusted off and polished, from time to time. Branding is an … Continue reading →

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Logo & Corporate Identity | Pass on the baton and keep the estafet alive!

Posted on March 30, 2011 by dianhasan

Different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just a … Continue reading →

Posted in Argentina, The Netherlands, USA | Tagged , , | 1 Comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [51]

Posted on March 30, 2011 by dianhasan

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading →

Posted in Ads, TVCs & Commercials, The Netherlands | Tagged , , , | Leave a comment