Category Archives: Sweden

Logo & Corporate Identity | Round red doppelgängers [5]

To see other posts in the “Round red doppelgängers” series, please click here.

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Brand Building | IKEA store layout designed to make you buy more

This story reminds me of the classic instruction husbands get from their wives: Never to enter a supermarket without a grocery list, to avoid impulse buying! We all know how the human mind functions, and having a grocery list increases … Continue reading

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Identity Evolution | JC Penney

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo & Corporate Identity | Three strip doppelgängers

Ericsson of Sweden; Los Angeles-based Enclos Specialty Contractor.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more … Continue reading

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Lighter side of branding | IKEA launches new service to keep men happy

IKEA is one innovative retailer indeed!!! Answering the need to keep bemoaning husbands, boyfriends and significant others happy while their ladies shop and wander the many aisles and room mock ups, IKEA Australia has come up with a nifty idea: … Continue reading

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Social Media and branding | Teens, Shopping Behavior, and Malls

I stumbled upon a great article on the link between Teenagers, Shopping Malls, their unquenched appetite to consume, yes… that’s their fickle buying behavior that make brands crazy and consumer research and brand consulting agencies happy! Add to that Social … Continue reading

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Logo & Corporate Identity | Letter “E” doppelgängers

Who’s inspiring whom?  The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading

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Logo & Corporate Identity | Geometric exploration [1]

      Elvia Travel Insurance, Switzerland (Elvia is now part of German Insurance giant, Allianz); Rijnstate Ziekenhuis (Rijnstate Hospital), The Netherlands; Ascur Management Consulting Co., Lugano, Switzerland; Banque Patrimoine & Immobilier, France; DeVry University, US; ABN-AMRO Bank, The Netherlands; Commonwealth … Continue reading

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Brand Building | More on the compelling role of color [6]

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Martin Lindstrom, Brand Strategist, and his books “Buyology” and “Brand Sense”. … Color is essential to the brand-buiding process because it’s … Continue reading

Posted in Book Review, Brand-Building & Culture, Germany, Innovation & Brand Strategy, Italy, Japan, Mexico, Singapore, Sweden, The Netherlands, UK, USA | Tagged , , , , , , , | 3 Comments

Brand Building | The under-the-radar RTD (Ready To Drink) Alcoholic Beverages

I thought it’d be fun to look into Ready-to-Drink (RTD) Alcoholic Beverages, and how they fare. To me, they always seem to be under the radar, not very visible, as I’m also not that familiar with the real target market … Continue reading

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