Tag Archives: Travel & Tourism

Destination Branding | Düsseldorf, Germany [2]

As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia … Continue reading

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Destination Branding | Düsseldorf, Germany [1]

As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia … Continue reading

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Destination Branding | Morocco

Everyone’s heard of Morocco’s alluring beauty, and her captivating cities of Casablanca, Marrakech, and Fez. Here’s a great look at the country throught the eyes of an Italian cineast, taken from “Feel Guide” blog Italian filmmaker Leonardo Dalessandri is the … Continue reading

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Destination Branding | Creating a Country’s positive image [3]

Answer quickly without thinking: WHY do you travel and WHERE do you go? Your answers may vary, but I’m pretty darn sure your answer was all triggered by emotions and not by the function. To escape, to recreate, to get … Continue reading

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The Circular Economy – giving businesses something good to think about…

The Circular Economy 100 is an initiative from the US-based Ellen MacArthur Foundation which a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The … Continue reading

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Destination Branding | Pursuing innovation to her shores, using Irish luck [2]

The related TVC that formed part of the IDA Ireland‘s “Innovation Comes Naturally“ Campaign. The Ireland campaign was developed at McConnells, Dublin, by creative director/copywriter Laurence Keogh and creative director/art director Tim Mudie. Media planning and buying in the United … Continue reading

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Quotes + Thoughts | On the best way of doing business

I stumbled upon this quote in b2me‘s website, a UK-bsaed Tourism Brand Consulting Co. How appropriate! We all know that regardless of the digital era, the most effective and impactful way of building business is through personal relationships. Whether it’s … Continue reading

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