Tag Archives: Travel & Tourism

Destination Branding | Düsseldorf, Germany [2]

Posted on September 24, 2013 by dianhasan

As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia … Continue reading →

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Destination Branding | Düsseldorf, Germany [1]

Posted on September 24, 2013 by dianhasan

As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia … Continue reading →

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Destination Branding | Morocco

Posted on September 21, 2013 by dianhasan

Everyone’s heard of Morocco’s alluring beauty, and her captivating cities of Casablanca, Marrakech, and Fez. Here’s a great look at the country throught the eyes of an Italian cineast, taken from “Feel Guide” blog Italian filmmaker Leonardo Dalessandri is the … Continue reading →

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Destination Branding | Creating a Country’s positive image [3]

Posted on September 18, 2013 by dianhasan

Answer quickly without thinking: WHY do you travel and WHERE do you go? Your answers may vary, but I’m pretty darn sure your answer was all triggered by emotions and not by the function. To escape, to recreate, to get … Continue reading →

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The Circular Economy – giving businesses something good to think about…

Posted on September 15, 2013 by dianhasan

The Circular Economy 100 is an initiative from the US-based Ellen MacArthur Foundation which a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The … Continue reading →

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Destination Branding | Pursuing innovation to her shores, using Irish luck [2]

Posted on December 23, 2012 by dianhasan

The related TVC that formed part of the IDA Ireland‘s “Innovation Comes Naturally“ Campaign. The Ireland campaign was developed at McConnells, Dublin, by creative director/copywriter Laurence Keogh and creative director/art director Tim Mudie. Media planning and buying in the United … Continue reading →

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Quotes + Thoughts | On the best way of doing business

Posted on December 21, 2012 by dianhasan

I stumbled upon this quote in b2me‘s website, a UK-bsaed Tourism Brand Consulting Co. How appropriate! We all know that regardless of the digital era, the most effective and impactful way of building business is through personal relationships. Whether it’s … Continue reading →

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Destination Branding | Pursuing innovation to her shores, using Irish luck [1]

Posted on December 19, 2012 by dianhasan

Quick, what comes to mind when I throw at you the name Ireland? If you follow international business news your answer today would probably be quite different from say four years ago, pre global recession. In those days, Ireland was … Continue reading →

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Quotes + Thoughts | Wilde on Identity

Posted on December 15, 2012 by dianhasan

“Be yourself. Everyone else is already taken.“ ~ Oscar Wilde, Irish Author + Poet [1854 – 1900] For other Oscar Wilde quotes, please click here. Inspiration: Etsy

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Quotes + Thoughts | Eleanor Roosevelt on the purpose of life

Posted on December 4, 2012 by dianhasan

“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.” ~ Eleanor Roosevelt [1884 – 1962], First Lady  (1933 – 1945), Civil Rights and Gender … Continue reading →

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