Category Archives: Brand-Building & Culture

Brand building | The fundamental essence of it…

Posted on January 20, 2013 by dianhasan

At its very core, Brand Building is all the effort you take to make your product and service stand out in a crowded marketplace. How to make it become the chosen one, the product or service the customer chooses, the … Continue reading →

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Street-level branding | Because a man’s best friend should be with us all the time… in all situations

Posted on October 8, 2011 by dianhasan

Picture this: glorious sunny day, lazy Saturday drive (yes, Sundays included of course) in San Diego – the city with THE BEST (bar none!!) weather! Windows down, Juanes’ Bossa Nova-skewed “Amigos” blaring on the stereo, ocean breeze enveloping my face… … Continue reading →

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Street-level branding | Because a simple napkin can have a lot of brand story on it…

Posted on September 30, 2011 by dianhasan

If you haven’t paid attention to the simple napkin at your favorite fast food or fast casual joint, take a closer look. I recently saw this one, from Subway, and was quite startled to see so much information riding on … Continue reading →

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Street-level branding | “Hecho en Mexico” Coke… the true “Real Thing”

Posted on September 30, 2011 by dianhasan

For years, die hard Coke aficionados secretly have been getting their hands on the classic glass bottled Coke from Mexico. Many claim it’s the most original Coke, like the good old days! Finally it’s available now. Spotted @ Mobil Gas … Continue reading →

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Lighter side of branding | The Prius Plural Project

Posted on September 29, 2011 by dianhasan

Go behind the scenes of Toyota’s latest Prius Family TV spot and learn how many people came together to create a 17-foot-tall person. The Prius Family is growing: Which family member is your favorite? Not long ago, there was one … Continue reading →

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Lighter side of branding | Trivia: what do you call Prius in plural form?

Posted on September 29, 2011 by dianhasan

Toyota started by asking the question “What do you call one when it turns into more?” in poking fun at its hugely successful eco-conscious hybrid, the Prius. This was actually part of a naming quiz that was spread through Social … Continue reading →

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Quotes + Thoughts | On Design Definition

Posted on September 29, 2011 by dianhasan

Thinking about meanings instead of features, searching for radical changes instead of improvements, proposing visions instead of satisfying existing needs… can be nurtured only by top executives. ~ Design-Driven Innovation, Roberto Verganti Inspiration: Rainwillow

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Quotes + Thoughts | On Design Definition

Posted on September 29, 2011 by dianhasan

Design, stripped to its essence, can be defined as the human capacity to shape an make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives. ~ Toothpicks and Logos: Design in … Continue reading →

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Quotes + Thoughts | On brand building

Posted on September 29, 2011 by dianhasan

Inspiration: Garr Reynolds

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Quotes + Thoughts | On thinking differently [2]

Posted on September 29, 2011 by dianhasan

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier Inspiration: Inspireux

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