Category Archives: Brand-Building & Culture

Brand building | The fundamental essence of it…

At its very core, Brand Building is all the effort you take to make your product and service stand out in a crowded marketplace. How to make it become the chosen one, the product or service the customer chooses, the … Continue reading

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Street-level branding | Because a man’s best friend should be with us all the time… in all situations

Picture this: glorious sunny day, lazy Saturday drive (yes, Sundays included of course) in San Diego – the city with THE BEST (bar none!!) weather! Windows down, Juanes’ Bossa Nova-skewed “Amigos” blaring on the stereo, ocean breeze enveloping my face… … Continue reading

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Street-level branding | Because a simple napkin can have a lot of brand story on it…

If you haven’t paid attention to the simple napkin at your favorite fast food or fast casual joint, take a closer look. I recently saw this one, from Subway, and was quite startled to see so much information riding on … Continue reading

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Street-level branding | “Hecho en Mexico” Coke… the true “Real Thing”

For years, die hard Coke aficionados secretly have been getting their hands on the classic glass bottled Coke from Mexico. Many claim it’s the most original Coke, like the good old days! Finally it’s available now. Spotted @ Mobil Gas … Continue reading

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Lighter side of branding | The Prius Plural Project

Go behind the scenes of Toyota’s latest Prius Family TV spot and learn how many people came together to create a 17-foot-tall person. The Prius Family is growing: Which family member is your favorite? Not long ago, there was one … Continue reading

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Lighter side of branding | Trivia: what do you call Prius in plural form?

Toyota started by asking the question “What do you call one when it turns into more?” in poking fun at its hugely successful eco-conscious hybrid, the Prius. This was actually part of a naming quiz that was spread through Social … Continue reading

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Quotes + Thoughts | On Design Definition

Thinking about meanings instead of features, searching for radical changes instead of improvements, proposing visions instead of satisfying existing needs… can be nurtured only by top executives. ~ Design-Driven Innovation, Roberto Verganti Inspiration: Rainwillow

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