Category Archives: Canada

Logo + Corporate Identity | Geometric exploration [5]

MW Medical Clinic, Singapore; Evonik Chemicals, Germany; Aristo Development, Cyprus; Matmon Graphic Design, Little Rock, AR, USA;  MW Medical,  Clinic and EMR (Emergency Medical Response) Services, Singapore; Aristo Solutions, Thailand, Arista Data Systems, Stamford, CT, USA; Aristo Developers, Cyprus; Aristo … Continue reading

Posted in Australia, Canada, China, Cyprus, Finland, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, New Zealand, Portugal, Singapore, Spain, The Philippines, UAE, UK, USA | Tagged , , , , , , | Leave a comment

Hotel Branding | ALTternative brand-building route to target Gen Y [4]

Still on Canadian boutique hotel company, ALT Hotels that promotes itself through their cheeky “We Do Less” campaign. ALT Hotels which may be low on amenities and facilities, but no doubt high on personality and attitude, demonstrates how it stays … Continue reading

Posted in Canada | Tagged , , , | Leave a comment

Logo + Corporate Identity | Doodles galore

Reliance Staffing & Recruiting, with four offices across Virginia, USA; Evisu, Japanese Fashion Brand of Casual Attire and Shoes; Bern Capital Impressions, old logo of Investment and Tourism Promotion Board of Bern (Wirtschaftsraum Bern), the Capital of Switzerland (this old logo featured … Continue reading

Posted in Canada, Catalonia, Chile, Ireland, Japan, Singapore, Spain, Switzerland, UK, USA | Tagged , , , , , , | Leave a comment

Hotel Branding | ALTternative brand-building route to target Gen Y [3]

More exemplary work for ALT Hotels’ “We Do Less” campaign. This Canadian hotel targets Gen-Y, and stays relevant by understanding the right brand communication. The result is this unique campaign and the print ad poster series. Very much in line … Continue reading

Posted in Ads, TVCs & Commercials, Canada | Tagged , , , | 1 Comment

Hotel Branding | ALTternative brand-building route to target Gen Y [2]

More exemplary work for ALT Hotels’ “We Do Less” campaign. This Canadian hotel targets Gen-Y, and stays relevant by understanding the right brand communication. The result is this unique campaign and the print ad poster series. Very much in line … Continue reading

Posted in Ads, TVCs & Commercials, Canada | Tagged , , , | 1 Comment

Hotel Branding | ALTternative brand-building route to target Gen Y [1]

I stumbled upon an interesting brand communication strategy for a Canadian hotel that targets Gen-Y, and how they stay relevant. Understanding what this new generation of travelers really need has been Montreal-based ALT Hotels main mission. It’s all the more intriguing … Continue reading

Posted in Ads, TVCs & Commercials, Canada | Tagged , , , | Leave a comment

Logo + Corporate Identity | Geometric exploration [4]

  Shenk Inmobiliaria Real Estate Co., Argentina; Bangkok, Thailand-based PACE Property Development Co.; Stichting Uitwisseling, traineeship and practical training placements in the agricultural sector, Alkmaar, The Netherlands; Integral Inmobiliaria Real Estate Co., Santo Domingo, Dominican Republic; Alliant Power Diesel Parts Distributor … Continue reading

Posted in Argentina, Australia, Canada, China, Germany, Hong Kong, India, Indonesia, Japan, Mexico, Serbia, Singapore, Spain, Thailand, The Netherlands, UK, USA | Tagged , , , , , , , | Leave a comment