Category Archives: Austria

Because Sex, Smiles, Sympathy & Storytelling Sell. Every time! [1]

In the world of advertising, it’s a constant battle for our attention (yes, that’s all of you consumer animals out there – including yours truly!) A feat that is increasingly difficult for brand builders in our constantly connected lives. An … Continue reading

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Lighter side of branding | Saying more with less [1]

In design, there’s a school of thought that advocates “less is more”. First coined by German architect Ludwig Mies van der Rohe (1886-1969), minimalism is seen as communicating aesthetics in a pared down, clean lines, and simplicity that distinguishes modernism. In … Continue reading

Posted in Ads, TVCs & Commercials, Architecture & Design, Austria, Brand-Building & Culture, Italy, UK, USA | Tagged , , , , | 2 Comments

Logo & Corporate Identity | Round red doppelgängers [1]

Sosro Tea, Indonesia; The Social Liberals (Die Sozialliberalen, or SoL) Political Party, Austria; Roundtable Advertising, Jakarta, Indonesia; Roundtable Advertising, Toronto, Canada (no relation to the Jakarta Ad Agency by the same name); AMC Theatres, USA; JGS (Joy of Giving Something), … Continue reading

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Lighter side of branding | How to talk Austrian to Australians

Still on the subject of Austrian Vodka brand, Monopolowa, and their print ad campaign to introduce the brand to the Australian market. Seems like a play on words… Austrian and Australian. Joking aside though, this brand clearly makes a distinctive … Continue reading

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Lighter side of branding | Potatoes’ life journey

I love the copy in this print ad campaign for an Austrian Vodka & Gin brands, Monopolowa, for the Australian market. Some potatoes are born to be fried. Others go on to greater things. Advertising Agency: B. Creative Advertising & … Continue reading

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Logo & Corporate Identity | Triangle duo doppelgängers

Who’s inspiring whom?  The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading

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Logo + Corporate Identity | Folded ribbon doppelgängers

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence?  Hey, in the era of … Continue reading

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