Tag Archives: Car Design

Airline Branding | Virgin America builds brand through mood lighting

Posted on April 23, 2012 by dianhasan

We all know full well how crowded the skies are, with all the new players, the bulk of which are coming from LCCs (that’s Budget Airline in the “Airlines for Dummies” lingo!), squeezing revenues, profits, and of course planeloads of … Continue reading →

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Car Branding | Communicating Camry’s meanings to different audiences [3]

Posted on April 23, 2012 by dianhasan

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

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Car Branding | Communicating Camry’s meanings to different audiences [2]

Posted on April 23, 2012 by dianhasan

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , , , | Leave a comment

Car Branding | Communicating Camry’s meanings to different audiences [1]

Posted on April 23, 2012 by dianhasan

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , , , | Leave a comment