Tag Archives: Innovation & Brand Strategy

Black + White Test | Diagonal geometry [1]

Posted on January 16, 2016 by dianhasan

The best advise I’ve received on logo design was from my seasoned Graphic Design business partner: the easiest and fastest way to avoid doppelgängers and lookalike logos is… SUBJECT IT TO THE BLACK & WHITE TEST!! A powerful tool to test … Continue reading →

Posted in India, USA | Tagged Black and White Test, Brand Building, Brand Identity in Black and White, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Logo in Black and White, Role of Culture in Brand-Building | Leave a comment

Black & White Test | Pointy flowers [3]

Posted on January 16, 2016 by dianhasan

Posted in Kuwait, USA | Tagged Black and White Test, Brand Building, Brand Identity in Black and White, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Logo in Black and White, Role of Culture in Brand-Building | Leave a comment

Black + White Test | Origami [1]

Posted on January 11, 2016 by dianhasan

Posted in USA | Tagged Black and White Test, Brand Building, Brand Identity in Black and White, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Logo in Black and White, Role of Culture in Brand-Building | Leave a comment

Logo + Corporate Identity | The G Spot has company

Posted on January 7, 2016 by dianhasan

In our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos. Grassroots Global Development Foundation, Denver, CO, USA; Google; Groupon. The art of capturing an entire company’s ideas, ethos, knowledge and the … Continue reading →

Posted in USA | Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building | Leave a comment

Black + White Test | Pointy flowers [2]

Posted on January 6, 2016 by dianhasan

Posted in Argentina, USA | Tagged Black and White Test, Brand Building, Brand Identity in Black and White, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Logo in Black and White, Role of Culture in Brand-Building | Leave a comment

Lighter side of branding | Because you never outlive your automotive dream

Posted on January 6, 2016 by dianhasan

You know why there’s such a special bond us humans have w/ cars right? Well because next to home ownership, the car is our biggest asset acquisition throughout our adult life. And although very few of us care to admit … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged Brand Building, Brand Storytelling, Culture Code, Innovation & Brand Strategy | Leave a comment

Black + White Test | Five-petal flowers [1]

Posted on January 5, 2016 by dianhasan

Logo + Corporate Identity | Blue geometry doppelgängers

Posted on January 5, 2016 by dianhasan

In our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos. LPL Financial, Financial Consulting and Brokerage Co., USA; NYC-based KRC Research, a global public opinion research consultancy.

Posted in USA | Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building | Leave a comment

Black + White Test | Pointy flowers [1]

Posted on January 5, 2016 by dianhasan

Logo + Corporate Identity | Flower doppelgängers [2]

Posted on January 4, 2016 by dianhasan

In our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos. Party of Wales, a Political Party in Wales (Plaid Cymru in Welsh), UK; Scotton Assicurazioni e Consulenze (Scotton Insurance & … Continue reading →