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Monthly Archives: August 2013
Lighter side of branding | Leave it to the Italians… [2]
Another TVC for an Italian brand. Watch it! Cheeky and enjoyable indeed! Everything is Sexier in Italy, the food, the people… and their cars. New Fiat 500 Commercial – The Italians are Coming – Italian Invasion – The British are … Continue reading
Lighter side of branding | Leave it to the Italians… [1]
Leave it to the Italians and their country’s delicious coast (and their aesthetically-pleasing human species to create the right image for this TVC for a new men’s fragrance “UOMO” by Ermenegildo Zegna. What peaked my interest in this TVC was … Continue reading
Lighter side of branding | The human side of technology… [3]
At its fundamental core, technology are man-made tools that provide solutions to every day problems and challenges. They help us make things better, easier, faster, stronger, and more efficient. And when you throw in the human side of it, then … Continue reading
Lighter side of branding | The human side of technology… [2]
At its fundamental core, technology are man-made tools that provide solutions to every day problems and challenges. They help us make things better, easier, faster, stronger, and more efficient. And when you throw in the human side of it, then … Continue reading
Lighter side of branding | The human side of technology… [1]
At its fundamental core, technology are man-made tools that provide solutions to every day problems and challenges. They help us make things better, easier, faster, stronger, and more efficient. And when you throw in the human side of it, then … Continue reading
Lighter side of branding | Great graphics never fail to attract… [4]
Great graphics in TVCs never fail to catch my interest. Here’s one for Twizzlers, a confectionary product from Hershey’s. The ad is awash in red, the color for this licorice candy product. To see similar blog post from the series, … Continue reading
Quotes + Thoughts | The transformative power of travel… [3]
“Eat Well Travel Often.” ~ anonymous Inspiration: A Warm Earth
Hotel Branding | Calling all hens…
As long as mankind is breathing (… and consuming), there will always be room for new niche markets to serve. In the world of brand-building there’s one economic sector that never seizes to continue to flood the market with new … Continue reading
Hotel Branding | The evolution of Taj Hotel Group Branding
A fascinating look into Hotel Branding, specifically on the overall Brand Strategy, Positioning and Communication of a big hotel group with a mixed portfolio of different hotels. India-based Taj Group of Hotels perfectly illustrates the challenges facing a hotel company … Continue reading
IDEAS INSPIRING INNOVATION 