Category Archives: Book Review

Quotes + Thoughts | Drucker on the key to making it in the knowledge economy

Posted on December 20, 2013 by dianhasan

“Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.” ~ Peter Drucker, Thought Leader, Marketing Guru [1908 – 2005] For other Drucker quotes, please click here.

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Quotes + Thoughts | Jöel Desgrippes on Emotional Branding

Posted on November 28, 2012 by dianhasan

“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialog with the consumer, can this product or service qualify … Continue reading →

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Quotes + Thoughts | Tom Kelley on the secrets of innovation [3]

Posted on April 29, 2012 by dianhasan

Regular brainstorming is as critical to an organization as regular exercise is to your health. It creates a responsive innovative culture.” ~ Tom Kelley, IDEO Chief & Founder, Design Think Tank for the 21st Digital Century  Inspiration: Career Bright

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Quotes + Thoughts | Tom Kelley on the secrets of innovation [2]

Posted on April 29, 2012 by dianhasan

Does the Apple iPod have better specs, or better data storage per dollar spent than other MP3 players? I don’t think so, but it speaks to emotion.” ~ Tom Kelley, IDEO Chief & Founder, Design Think Tank for the 21st … Continue reading →

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Quotes + Thoughts | Tom Kelley on the secrets of innovation [1]

Posted on April 29, 2012 by dianhasan

As you observe people in their natural settings, you should not only look for the nuances of human behavior but also strive to infer motivation and emotion. … a big part of an Anthropologist’s discoveries is the departure between what … Continue reading →

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Quotes + Thoughts | Dan Schawbel on personal branding

Posted on April 27, 2012 by dianhasan

Personal branding is all about discovering what makes you special, and then communicating it to the right people, through multiple channels.” ~ Dan Schawbel, Author, Gen Y Thought Leader Inspiration: Work Awesome, Hubspot, Fast Company

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Quotes + Thoughts | Rob Walker on today’s empowered consumers

Posted on April 27, 2012 by dianhasan

Despite the declarations that consumers have more power than ever, we continue buy into branding and the idea that products define our personalities. In fact, we’re consuming more than ever. ~ Rob Walker, Author: “Buying In“ Walker takes a close look … Continue reading →

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Quotes + Thoughts | Seth Godin on marketing evolution

Posted on April 24, 2012 by dianhasan

The basic concept is simple and true: marketing is now about the product and the service, not the advertising. Remarkable ideas spread, and ideas that spread, win. None of that has changed due to Facebook.   ~ Seth Godin, Best-Selling Author, … Continue reading →

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Quotes + Thoughts | Seth Godin on making a move

Posted on April 24, 2012 by dianhasan

The only thing worse than starting something and failing… is not starting something.   ~ Seth Godin, Best-Selling Author, Thought Leader, Speaker Inspiration: Analiza Rebelo, Start Up Quote, Ideas Inspiring Innovation

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Quotes + Thoughts | Malcolm Gladwell on effective decision-making

Posted on April 24, 2012 by dianhasan

Truly successful decision-making relies on a balance between deliberate and instinctive thinking.   ~ Malcolm Gladwell, Best-Selling Business Book Author, New York Times Columnist Gladwell fist caught the reading public’s attention with his book “The Tipping Point: How Little Things Can … Continue reading →

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