Category Archives: Book Review

Quotes + Thoughts | Drucker on the key to making it in the knowledge economy

“Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.” ~ Peter Drucker, Thought Leader, Marketing Guru [1908 – 2005] For other Drucker quotes, please click here. Advertisements

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Quotes + Thoughts | Jöel Desgrippes on Emotional Branding

“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialog with the consumer, can this product or service qualify … Continue reading

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Quotes + Thoughts | Tom Kelley on the secrets of innovation [3]

Regular brainstorming is as critical to an organization as regular exercise is to your health. It creates a responsive innovative culture.” ~ Tom Kelley, IDEO Chief & Founder, Design Think Tank for the 21st Digital Century  Inspiration: Career Bright

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Quotes + Thoughts | Tom Kelley on the secrets of innovation [2]

Does the Apple iPod have better specs, or better data storage per dollar spent than other MP3 players? I don’t think so, but it speaks to emotion.” ~ Tom Kelley, IDEO Chief & Founder, Design Think Tank for the 21st … Continue reading

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Quotes + Thoughts | Tom Kelley on the secrets of innovation [1]

As you observe people in their natural settings, you should not only look for the nuances of human behavior but also strive to infer motivation and emotion. … a big part of an Anthropologist’s discoveries is the departure between what … Continue reading

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Quotes + Thoughts | Dan Schawbel on personal branding

Personal branding is all about discovering what makes you special, and then communicating it to the right people, through multiple channels.” ~ Dan Schawbel, Author, Gen Y Thought Leader Inspiration: Work Awesome, Hubspot, Fast Company

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Quotes + Thoughts | Rob Walker on today’s empowered consumers

Despite the declarations that consumers have more power than ever, we continue buy into branding and the idea that products define our personalities. In fact, we’re consuming more than ever. ~ Rob Walker, Author: “Buying In“ Walker takes a close look … Continue reading

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