Tag Archives: Logo & Corporate Identity Makeover

Hotel Branding | Marriott Rebranding [1]

I’m currently working on a brand strategy project for a major Indonesian property and hotel development company. We’ve been tasked with strengthening their hotel portfolio and brand architecture, repositom their existing hotels and crestong new hotel brands to better compete … Continue reading

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Hotel Branding | Holiday Inn, redefining hospitality… [2]

Still on Holiday Inn, it’s interesting to see the changes they’re making to their hotel lobby. Of all the public area, the lobby is the most visible, and also the one area most impacted by changing consumer behavior. In the … Continue reading

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Hotel Branding | Holiday Inn, redefining hospitality… [1]

The only constant is change. As in life, this adage applies to business and everything else. Nothing operates in a vacuum. It’s inescapable. Good brands know this by heart, and at the core of their business journey should be any … Continue reading

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Hotel Branding | IBIS’ new pillow talk

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Identity Evolution | Center Bank + Nara Bank = BBCN Bank

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Identity Evolution | Cepheid

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Identity Evolution | California Pizza Kitchen

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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