Tag Archives: Country & Place Branding

Destination Branding | Düsseldorf, Germany [2]

As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia … Continue reading

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Destination Branding | Düsseldorf, Germany [1]

As with my previous blog posts on Destination Branding, here’s a look at another excellent example. Düsseldorf, a medium-sized city in Germany known as the country’s fashion capital. Düsseldorf is the capital city of the German state of North Rhine-Westphalia … Continue reading

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Destination Branding | Morocco

Everyone’s heard of Morocco’s alluring beauty, and her captivating cities of Casablanca, Marrakech, and Fez. Here’s a great look at the country throught the eyes of an Italian cineast, taken from “Feel Guide” blog Italian filmmaker Leonardo Dalessandri is the … Continue reading

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Destination Branding | Creating a Country’s positive image [3]

Answer quickly without thinking: WHY do you travel and WHERE do you go? Your answers may vary, but I’m pretty darn sure your answer was all triggered by emotions and not by the function. To escape, to recreate, to get … Continue reading

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Friedman: How India Innovates, when IT and ET join forces with ID

One of my favorite thought leaders and authors, Tom Friedman, continues to observe the world of global business and write about his insights. The latest is this New York Times article of February 12, “When E.T. and I.T. Meet ID“. … Continue reading

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Destination Branding | Pursuing innovation to her shores, using Irish luck [2]

The related TVC that formed part of the IDA Ireland‘s “Innovation Comes Naturally“ Campaign. The Ireland campaign was developed at McConnells, Dublin, by creative director/copywriter Laurence Keogh and creative director/art director Tim Mudie. Media planning and buying in the United … Continue reading

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Destination Branding | Pursuing innovation to her shores, using Irish luck [1]

Quick, what comes to mind when I throw at you the name Ireland? If you follow international business news your answer today would probably be quite different from say four years ago, pre global recession. In those days, Ireland was … Continue reading

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